Airbnb has drastically changed the landscape of the lodging industry since 2008. It now boasts over five million listings (more rooms for rent than any hotel chain), with hosts attracting over 500 million guests annually. The rental company shows no sign of slowing down, worrying hotel owners and managers around the globe. However, there’s nothing wrong with some competition. It can be a catalyst for positive change, and we’ll gladly guide you through it. Discover how hotels can compete with Airbnb by following the strategies outlined below.
Of course, any successful business needs a foundation of fantastic employees. The first thing you should do to compete with Airbnb is to hire more applicants like your current top performers. It’s easy with Sprockets, a hiring platform that top brands trust to build a strong, cohesive staff that stays long-term. It’s proven to boost employee retention by 43%!
How Can Hotels Compete With Airbnb?
Understand Airbnb’s Impact on the Hotel Industry
Aside from the sheer number of lodging options available to potential guests now, Airbnb has had a profound impact on the hotel industry and travel trends. It has made unique experiences just a few clicks away. People can stay in anything from a treehouse in Alabama to an igloo in Alaska with stunning views of the Northern Lights. This trend is compounded by the fact that younger generations, including Millennials and Gen-Zers, value memorable experiences more than ever before. Ultimately, Airbnb has become their preferred choice when it comes to travel.
Hotels vs. Airbnb: Play to Your Strengths
While travelers choose Airbnb for its unique properties at reasonable prices, hotels have their own advantages. For instance, many business travelers still prefer to stay at hotels, especially those with their desired amenities and a convenient location near restaurants and convention centers. Hotel guests also enjoy daily housekeeping, complimentary breakfast, room service, workout facilities, and more. They may even get access to spa services, depending on your hotel.
Set Yourself Apart With Top-Tier Service
According to a report by Deloitte, “Hoteliers need to turbocharge the guest experience and tune into their needs to drive loyalty and increase repeat business.” Take advantage of the fact that you can offer guests amenities and services that Airbnb properties lack. Do this by promoting them on your website, OTAs, and especially your Airbnb listing if you choose to advertise on their platform. Just make sure you deliver on the value you promise guests. A positive guest experience often makes the difference between a repeat booking and a negative review that could damage your reputation.
Maximize Your Chance of Success With Sprockets
Hotels have that “human element” that sets them apart from Airbnb rentals, but you need a staff full of five-star employees to deliver a five-star experience. It’s easier than you think. Simply hire more applicants like your current top performers using Sprockets’ hiring platform. It predicts success with pinpoint precision, enabling you to make the best hiring decisions and provide incredible guest experiences that will turn visitors into repeat customers — and inspire them to leave glowing reviews online!
Get a free, 15-minute demo to start hiring the best hotel staff so you can compete with Airbnb.