Attracting Applicants

A notepad that reads "We're Hiring" and text reading "Labor Shortage Solutions: Learn How Some Businesses Found Success"

Labor Shortage Solutions: Learn How Some Businesses Found Success

Labor Shortage Solutions: Learn How Some Businesses Found Success 1016 528 Sprockets

Employees are the lifeblood of a business, so what do employers do when workers quit in record numbers and their applicant pool dries up? Unfortunately, many have been forced to reduce their hours or simply shut down due to the labor shortage. Many others, however, have thrived despite the labor crisis.

Below, find some potential strategies for dealing with a tight labor market, including the proven solution that top brands like Bojangles trust to hire and retain employees: Sprockets. Our hiring platform empowers businesses to boost employee retention by 43% and spend 37% less time on the hiring process. What would you do with that extra time and peace of mind?

Why Is There a Labor Shortage?

The truth is that there’s no simple, single explanation for what is causing the labor shortage. Of course, many people point to things like health concerns, federal unemployment benefits, and low wages. 

It’s a combination of these factors as well some often-overlooked reasons, like the desire for more work flexibility, a childcare crisis that’s forcing parents to stay home, and early retirements. Industries like food service and hospitality are especially struggling with what has been termed “The Great Resignation,” stemming from entry-level workers questioning what they really want to do with their careers.

What Can Businesses Do to Solve Staffing Problems?

However you choose to slice the staffing crisis, businesses are desperate for solutions. And, it’s not as simple as posting jobs on Indeed, crossing your fingers, and waiting for the applications to roll in. (Although, wouldn’t that be great?) Employers must get creative with out-of-the-box recruitment strategies or shift their focus off of recruitment entirely. Here are some ideas:

The Hiring Solution That Top Brands Trust

At the end of the day, you can’t flip a switch and amplify your recruitment funnel. But imagine you need to fill a position ASAP and only get two applicants — they both seem the same on paper, but one will succeed and stay longer than the other. You can’t afford to make the wrong decision, especially during a labor shortage.

So, don’t risk relying on your gut feeling. Know for sure who will be the right fit for your business by using the Sprockets hiring platform. Top brands trust it to make more informed hiring decisions and thrive despite the labor crisis, including a Bojangles franchise group that achieved 95% employee retention and uncovered $134,000 in savings in only 90 days!

Get a free demo of the Sprockets platform today so you can stabilize staffing levels!

Sprockets technology top match
Someone pointing to a sign that reads "2022 GOALS" and text reading "New Year’s Resolution for Businesses: Hire Smarter in 2022"

New Year’s Resolution for Businesses: Hire Smarter in 2022

New Year’s Resolution for Businesses: Hire Smarter in 2022 1016 528 Sprockets

To all the owners and operators who struggled with staffing in 2021: It’s time to turn over a new leaf by reducing employee turnover in 2022. Don’t worry — it’s easier than you might think. Simply follow the steps below to hire applicants who will succeed and stay long-term. Numerous other businesses have thrived despite the labor shortage by listening to our advice, so what do you have to lose besides the headaches caused by a stressful hiring process? (We doubt you’ll miss those, though.)

3 Steps to Stabilize Staffing Levels in the New Year

1. Save Time by Implementing Hiring Tech

If it feels like there’s not enough time in the day to focus on the hiring process with everything else you need to worry about, you might want to look into tech solutions. Recent advancements have enabled numerous businesses to thrive despite the labor crisis, and technology is only becoming more necessary as time goes on. 

Stay ahead of hiring trends and save valuable time by checking out some of the options we outline in our guide to must-have hiring tech. You’ll discover proven solutions to optimize every step of your process, from screening to scheduling employees.

2. Boost Applicant Flow by Optimizing Job Postings

It’s more important than ever to make your employment opportunities stand out from the millions of other businesses desperate to hire workers. One of the best ways to accomplish this is by creating job postings that resonate with your target audience, shine a light on your company’s differentiating factors, and even contain the right keywords for search engine optimization. It’s also crucial to be selective about the job boards for your advertisement. 

These often-overlooked details could mean the difference between having high-quality candidates to choose from or feeling forced to hire anyone who submits an application. View our free guide on crafting effective job postings to ensure you maintain healthy staffing levels in 2022.

3. Improve Employee Retention by Focusing on Fit

The final and most important step to boosting employee retention in the new year is to focus on fit. For those of you who are unfamiliar with this, fit refers to how well a potential hire would perform in a given role and mesh with the current team. Finding the right fit, as opposed to traditional recruiting methods, involves identifying applicants’ soft skills, like communication and collaboration. A candidate’s mental makeup often proves to be more important than industry experience, essentially putting the relevance of resumes into question with the modern hiring process. 

It’s possible to hire for fit even with a shallow applicant pool. You just need to know what to look for in candidates — or have Sprockets’ AI-powered platform do the work for you. Learn all about it in our guide on how to reduce costly employee turnover.

Achieve All Three With One Proven Solution

Here at Sprockets, our New Year’s resolution is to help you achieve yours! Our hiring platform enables you to accomplish all of the above goals and so much more. Sprockets’ Applicant Matching System reveals which applicants will perform like your top-performing employees, helping you make more informed hiring decisions and improve employee retention. We even have Virtual Recruiters that can review and optimize your job postings to give you a better chance of attracting the right candidates for your business. 

If it sounds too good to be true, feel free to check out the testimonials and success stories from some of our many happy customers. And, make sure you get a free demo of our platform to see for yourself!

Sprockets technology top match
Four women share a laugh with text underneath reading: How Technology Fosters Diversity Recruitment in the Hourly Workforce

How Technology Fosters Diversity Recruitment in the Hourly Workforce

How Technology Fosters Diversity Recruitment in the Hourly Workforce 1016 528 Sprockets

No matter your gender, ethnicity, age, sexuality, or religion, everyone holds some type of implicit bias. Despite this, owners and operators must find a way to foster a diverse and inclusive work environment for all. So, how exactly do you increase diversity and inclusion in recruitment? There are several possibilities, but technology is key to creating diversity recruiting strategies.

Unlike humans, Sprockets’ AI-powered platform is completely unbiased. Our solution solely focuses on hiring for fit by predicting applicant success. It brings much-needed equity to the hiring process. Plus, it’s proven to boost employee retention by 43%! 

 

Why Is Diversity Recruiting Important?

According to the New York Times, there are fewer women in leadership roles than men named “John” due to discrimination. The bottom line is that everyone should be treated equally and given fair opportunities. Unfortunately, this is not always the case, but we can strive to change that. A study conducted by Gartner showed that diverse and inclusive workplaces lead to greater innovation and financial success. Many people prefer to support businesses that value diversity

How Does Technology Attract a Diverse Applicant Pool?

Technology plays a key role in getting a diverse applicant pool. 76% of people consider diversity when applying for a job, and not surprisingly, that number is significantly higher among underrepresented voices. 41% of LGBTQ+ job seekers would not apply to a company lacking diversity compared to 32% non-LGBTQ+ job seekers. Hourly workers want representation and diversity. Studies even show that diversity attracts more diversity. Utilizing technology to foster diversity recruiting will naturally attract a diverse applicant pool, multiplying the success of your initiative.

How to Increase Diversity Through Your Recruitment Practices 

Sprockets’ solution is the diversity recruiting tool you need to predict applicant success without the need for interviews and resumes, which can add bias to the hiring process. Discover how the power of AI diversifies recruitment through our Applicant Matching System, empowering hiring managers to provide job opportunities to individuals who might otherwise face bias. Unlike the standard hiring process, Sprockets creates a unique success profile based on the mental makeup of top-performing employees and evaluates applicants with this benchmark. The user-friendly dashboard then displays a simple red-yellow-green scoring system based on their answers to a brief, three-question survey.  

Our platform encourages diversity recruiting since hiring managers do not need to look at an applicant’s name, picture, or resume to determine whether or not the potential hire is the right fit. Name discrimination — particuarly among people of color — is common, even now. According to the National Bureau of Economic Research, African-American individuals are twice as likely to be unemployed as white people. Despite discrimination laws, Black applicants need to send 15 resumes to receive a callback, while white people only need to send ten to get a callback. Why? Some people unfortunately have a negative perception of race via the name on a resume. Studies even show that people of color who choose to hide or “whiten” their name are more likely to get an interview.

Bring Equity to the Hiring Process With Sprockets

Sprockets’ software combines AI, natural language processing, and more than 50 years of psychology to evaluate applicants’ mental makeup. It does not take into account race, gender, or age; Sprockets is completely objective. Our solution celebrates intellectual diversity — the more diverse the applicants in Sprockets’ Success Profile, the more precise the identification of shared characteristics — further improving the likelihood of successful hires.

 

Person holding a cellphone that displays the TikTok icon with text below reading "Why Top Brands Are Using TikTok for Recruitment (and You Should, Too)

Why Top Brands Are Using TikTok for Recruitment (and You Should, Too)

Why Top Brands Are Using TikTok for Recruitment (and You Should, Too) 1016 528 Sprockets

With nearly 100 million active users in the U.S. alone, TikTok is the latest social media phenomenon. But the fastest-growing social media platform in history is used for so much more than trendy challenges, complex dance moves, and cute pet videos. Top brands like Chipotle and Target have taken to TikTok to recruit potential hires during the labor crisis. Read on to discover what has caused this shift in strategy and why TikTok may be the future of recruitment.

Top brands are also using Sprockets to predict applicant success! Our AI-powered solution reveals which potential hires will perform like your best team members, ultimately boosting employee retention by an average of 43%.

 

Audience Is Key

There are currently 65 million Gen Zers in the U.S., and they will account for 30% of the workforce by 2030. It’s crucial to think the way they do in order to create an effective, lasting recruitment strategy. Some people might say that Gen Z is obsessed with TikTok — they make up over 60% of the platform’s user base. This tech-savvy generation spends around six hours a day on social media, with TikTok being one of their favorite platforms. Targeting Gen Z job seekers on TikTok can widen your applicant pool, empowering you to spend less time searching for your ideal hire. TikTok also targets Gen Alpha — those born after 2010. This generation is still too young to work, but they will be applying for hourly positions in a few years. It’s never too early to prepare! 

Hiring With TikTok Resumes

For the most part, Gen Zers grew up in a digital world surrounded by answers at their fingertips. They don’t want to waste countless hours updating their resumes only to be turned down or, worse, left hanging altogether. The current hiring process is ineffective as it lacks an understanding of an applicant’s passion and personality. TikTok recently launched a pilot program targeting Generation Z, where job seekers were asked to submit a video instead of a resume. As of September 2021, #tiktokresumes has over 343 million views. 

Check out this example of a TikTok resume created by University of Washington student, @makena.yee.

The Difference Between TikTok and Other Social Media Platforms

The purpose of other social media platforms used to recruit applicants is mainly informative, while TikTok’s purpose is entertainment. What makes the video-sharing platform so unique lies in its ability to bridge the gap between applicant and recruiter through shared experiences. It’s “a way to engage with [job seekers] in a way they already like to connect.” The short, 15-second videos allow applicants to highlight their passion and energy in an exciting way. 

TikTok Recruiting Tips

If you decide to hop on the bandwagon and create a profile, you might wonder where to start. Here are a few tips to seamlessly reach your audience:

  • Follow Trends
    • TikTok trends ebb and flow, so it’s important to stay up to date. Take the time to scroll through your “For You” page to see what is trending. 
  • Use Hashtags
    • Similar to other social media platforms, including hashtags in the caption or comment of your video will help target your intended audience — job seekers. It’s important to have a mix of broad and industry-specific hashtags. For example, #jobsearch has over 165 million views and #workingatmcdonalds has 3.1 million views, but they might both be valuable additions to your post.
  • Interact With Others
    • Be sure to like, comment, and share when you see a video that catches your eye — your applicant will appreciate it. Making TikTok videos takes time and creativity. Plus, establishing a connection before an interview is always a bonus. 
  • Duet/Stitch
    • Create a video and enable duet and/or stitch options. For those who are not familiar with these TikTok terms, dueting a video allows users to post a video alongside your original TikTok, and stitching lets users take a part of your original video and add it to their own. 

Replicate Your Top Performers

Similar to TikTok, Sprockets’ solution bridges the gap between talent and opportunity by finding the common thread between your best employees and incoming applicants. Plus, our platform is trusted by top brands like McDonald’s, Taco Bell, and Visiting Angels. On average, our customers see a 43% increase in employee retention, and you could achieve similar success!

Person holding a phone with core values surrounding it. Below the image, text reads "How to Promote Your Company's Core Values to Attract Applicants"

How to Promote Your Company’s Core Values to Attract Applicants

How to Promote Your Company’s Core Values to Attract Applicants 1016 528 Sprockets

Before we dive into company core values, it’s important to understand what attracts candidates to a company in the first place. Some people may say competitive wages, benefits, or even flexible schedules. However, according to a recent survey conducted by Glassdoor, 79% of job applicants would consider a company’s mission and purpose before applying. Company culture and values are even more important amongst millennials and the Gen Z generation. The survey found that more than half of the participants valued company culture over salary.

Easily uncover applicants who are the ideal fit for your business with Sprockets! Our AI-powered platform reveals which applicants will perform like your best employees based on shared personality traits.

What Are Company Core Values?

Company core values are deeply ingrained principles” that guide a company’s actions. In other words, they are businesses’ core beliefs all employees must follow and uphold. For example, company values here at Sprockets include equality and diversity. Both our platform and employees strive to eliminate bias and connect people to possibilities. 

What Are the Best Company Core Values?

There’s no template set-in-stone for  good core values a company should follow. Every business is unique in its own way. Rather than copy another company’s core values, it’s best to be authentic and honest when establishing your company’s core values. For example, if one of your core values is teamwork, your employees’ behavior and company culture  should reflect that. How do your employees work together as a team? Why do you value teamwork? 

How to Promote Company Core Values

In terms of employer branding and recruitment, you must promote your company’s core values to attract applicants who also share those beliefs. It’s clear job seekers want more meaningful experiences from companies whose values align with their own — this is especially important for hiring managers. Once you have established your company’s core values, you’re more likely to find the right fit when building your team. This can lead to a boost in company morale, employee retention, and overall productivity. 

Job Posting

Make sure you highlight your company’s core values in job postings. You’d be surprised how many companies forget to include their company values, so this is your chance to get ahead of the competition!

Social Media

LinkedIn, Facebook, and other social media platforms are great resources for promoting your company’s core values. Be creative! Post a picture of your employees exhibiting a specific core value. Create a video speaking about your core values and why they matter. Whichever medium you choose, remember to be authentic. 

Interview Question

Be specific during all of your interviews. Ask applicants certain questions to gain an understanding of their values. If they align with your company values, great! They might be a fantastic addition to your team. If they don’t align with your core values, however, you might want to move on to another candidate. 

Make a Donation

Whether you choose to donate money or time, actively supporting your company’s core beliefs sets your company apart from others. 

Predict New Hire Success With Sprockets!

See which applicants will perform like your best employees. Our brief, three question survey reveals everything you need to know about candidates before the interviews, eliminating wasted time and moneySprockets’ solution is proven to improve retention by 43%, allowing owners and operators to focus on daily operations, (like improving company culture and core values).

Someone on a laptop and text reading, "5 of the Best Job Board Sites for Employers"

5 of the Best Job Board Sites for Employers

5 of the Best Job Board Sites for Employers 1016 528 Sprockets

There are millions of employment opportunities available to job seekers at any given moment, so how do you make yours stand out from the crowd? First, you must decide where you plan to advertise your open position. We recommend choosing at least a few from our list of the best job board sites for employers. After all, you want to expand your reach as much as possible to maximize your chances of attracting high-quality applicants. However, you should do so strategically. Learn about some of the most effective online job boards and post on the ones that your target audience would most likely use.

Note: Keep in mind that many of the best job boards charge fees. You might quickly find yourself spending hundreds of dollars — that you can’t afford to spend — on job postings. Luckily, Sprockets enables you to post jobs for free on popular websites! You’ll even get the retention-improving power of our Applicant Matching System.

The Top Job Board Websites for Employers

Snagajob

If you’re looking to snag some of the best hourly workers for your business, try posting on Snagajob. Their website helps you reach millions of job seekers for industries like fast-food service, retail, and hospitality. They help two-thirds of the hourly workers in the US find jobs each year!

ZipRecruiter

The ZipRecruiter employer dashboard is all about enabling businesses to improve their speed of hire. Their user-friendly interface and sophisticated algorithm help you to find high-quality applicants quickly. It automatically scans resumes to find people who are likely to be interested in, and succeed at, your open position.

Adzuna

Adzuna is another excellent option with job-board software that incorporates data and smart matching technology to recruit candidates. Similar to Snagajob, Adzuna gets millions of visitors each month, so there’s a good chance that the right fit will find your post. Best of all, they charge based on applicant response rate, so you can save a little extra money and focus on people who are actually interested in working for you.

Upward

If customization and convenience are crucial to your recruiting strategy, then Upward is the way to go. Their website allows you to use premade job description templates, message applicants directly, rate candidates, and add filtering questions to weed out people who you wouldn’t want to spend time interviewing anyway. Pricing starts at $50 per job post.

Indeed

Of course, a list of the best recruitment sites for employers is incomplete without mentioning Indeed. The Indeed employer dashboard is used by numerous business owners and hiring managers, and it’s no surprise why. Indeed reaches over 250 million job candidates each month and allows users to manage the hiring process from start to finish. Plus, it’s home to several helpful guides and resources for recruiters.

Post Jobs for Free

A man on a laptop posting jobsThe hiring process is costly enough, especially when you account for employee turnover. Consider all of the lost knowledge, productivity, and team morale that can occur when you lose a valuable crew member — not to mention the negative impact it can have on the customer experience. Why would you want to add another expense?

Instead, use Sprockets to avoid job board fees and reduce costly turnover! Our AI-powered platform allows you to post jobs for free to Snagajob, ZipRecruiter, Adzuna, Upward, and more from within your dashboard. Plus, you get our Applicant Matching System that reveals which applicants are most likely to succeed and stay long-term, ultimately helping you improve employee retention.

Two women discussing employment opportunity with text across image reading "Attracting Applicants: How to Hire Employees Quickly in a Tight Labor Market"

Attracting Applicants: How to Hire Employees Quickly in a Tight Labor Market

Attracting Applicants: How to Hire Employees Quickly in a Tight Labor Market 1016 528 Sprockets

In the midst of a global pandemic, businesses continue to navigate a tight labor market. Now, experts warn we are headed into a “long-term tight labor market.” Employers wonder how to attract job seekers when there’s a clear disconnect between job postings and applicant interests. Understanding how to get more applicants for a job is complex. Luckily, we compiled an easy-to-implement list that outlines attracting employee strategies. 

Attracting the right candidates has never been easier with Sprockets! Our AI-powered platform reveals which applicants are likely to perform like your current top-performing employees. Eliminate wasted interview time and hire the ideal applicants before your competitors.

 

How to Get More Applicants

1. Provide Competitive Wages

To put it plainly, people aren’t going to settle for minimum wage — especially those whose finances took a turn for the worse during the pandemic. If you are able to offer higher wages, you’re on the right track to attracting candidates that will last. Employees who are paid more than minimum wage are more motivated to work, thus increasing overall productivity and fostering a better work environment.  

2. Offer Flexible Hours

People crave a work-life balance. Who wouldn’t want to come home after a productive work day and watch Netflix, play board games with their family, or go out for a drink with friends? Doing the things you love shouldn’t be put on hold when you have a part-time or full-time job. Consider offering flexible hours to draw in potential hires and beat the competition! 

3. Maintain a Safe and Clean Environment

Let’s face it: The pandemic isn’t over, and no one knows when it will end. Some applicants may be skeptical of returning back to in-person positions, so it’s crucial to highlight what your company is doing to protect workers from COVID-19. Follow CDC guidelines, offer paid quarantine leave, and regularly sanitize high-touch surfaces to maintain a healthy work environment for employees and customers.

4. Establish a Social Media Presence

Get creative and build a social media platform on Facebook, LinkedIn, Twitter, Instagram or TikTok to catch the eyes of Gen Z and other tech savvy applicants! 79% of job seekers use some form of social media to search for opportunities. Whether you decide to go all in and design a social media campaign or simply create a descriptive profile, establishing a social media presence is a smart way to attract new hires.

5. Post to Multiple Job Boards

Widen your applicant pool by posting to multiple job boards! Everyone has a personal preference on which job board they prefer. So, once you have your job description crafted, be sure to post to as many job boards as you can. Ultimately, the more job boards you post to, the better chance you have to attract applicants for recruitment.

How to Get More Job Applicants

If you’re wondering how to recruit staff, Sprockets is the answer! Post to popular job boards like Snagajob, ZipRecruiter, Adzuna, Upward, and more for free from within our platform. Reach millions of applicants without any additional fees so you can allocate resources elsewhere while still attracting top applicants.

 

People interviewing in a restaurant with text reading, "Applicant Sourcing Strategies: Re-Engagement Campaigns"

Applicant Sourcing Strategies: Re-Engagement Campaigns

Applicant Sourcing Strategies: Re-Engagement Campaigns 1016 528 Sprockets

Maintaining a high-quality applicant pool is a challenge for numerous business owners and operators. However, with the right applicant sourcing strategies, you can quickly expand your list of potential hires and find the ideal fit for your company. For instance, have you ever considered re-engaging past applicants? Although you decided not to hire these individuals before (or you simply didn’t have time to look at all of the resumes), they might prove to be excellent options now.

As you read through our tips on how to re-engage past applicants, consider letting Sprockets handle the heavy lifting. We go beyond providing helpful advice to actually help you with the re-engagement process. It’s one of the many benefits of our platform, including the fact that users improve employee retention by an average of 43%!

Why You Should Re-Engage Past Applicants

It Saves You Time

If the thought of going through the typical, tedious hiring process makes you cringe, then it’s time to re-think your sourcing strategy. Rather than crafting a new job posting and weeding through a pile of resumes, simply reach out to past applicants. These individuals might still be interested in working for you, and all they’re waiting for is an opportunity.

It Reduces Hiring Costs

Another major benefit of re-engaging previous applicants is that you don’t have to post another advertisement and pay for all the fees that popular job boards usually charge. These can cost upwards of $400 or more! Plus, you must consider all of the tasks required to recruit new applicants that distract you and your team from important daily operations. This could severely reduce productivity, ultimately decreasing potential ROI.

It’s Effective

Past applicants are more likely to say yes to a job with your company than the new applicants you are trying to recruit. They are already familiar with your business and have previously shown interest. So, if you are able to identify the right fit with a hiring platform like Sprockets, you can be well on your way to onboarding your next top performer!

Run Re-Engagement Campaigns With Sprockets

A man in a coffee shop posting job descriptions as an applicant sourcing strategySo, how do you effectively re-engage past applicants? The answer is simple: Use Sprockets. Our AI-powered platform makes it easy to upload your list of past applicants and send them all our three-question survey with a single click. They’ll even receive a text message with information about your job opening and be able to apply right from their phone!

Start re-engaging past applicants today with the hiring solution that business owners trust to source, screen, and retain high-quality employees.