Gen Z

Person holding a cellphone that displays the TikTok icon with text below reading "Why Top Brands Are Using TikTok for Recruitment (and You Should, Too)

Why Top Brands Are Using TikTok for Recruitment (and You Should, Too)

Why Top Brands Are Using TikTok for Recruitment (and You Should, Too) 1016 528 Sprockets

With nearly 100 million active users in the U.S. alone, TikTok is the latest social media phenomenon. But the fastest-growing social media platform in history is used for so much more than trendy challenges, complex dance moves, and cute pet videos. Top brands like Chipotle and Target have taken to TikTok to recruit potential hires during the labor crisis. Read on to discover what has caused this shift in strategy and why TikTok may be the future of recruitment.

Top brands are also using Sprockets to predict applicant success! Our AI-powered solution reveals which potential hires will perform like your best team members, ultimately boosting employee retention by an average of 43%.

 

Audience Is Key

There are currently 65 million Gen Zers in the U.S., and they will account for 30% of the workforce by 2030. It’s crucial to think the way they do in order to create an effective, lasting recruitment strategy. Some people might say that Gen Z is obsessed with TikTok — they make up over 60% of the platform’s user base. This tech-savvy generation spends around six hours a day on social media, with TikTok being one of their favorite platforms. Targeting Gen Z job seekers on TikTok can widen your applicant pool, empowering you to spend less time searching for your ideal hire. TikTok also targets Gen Alpha — those born after 2010. This generation is still too young to work, but they will be applying for hourly positions in a few years. It’s never too early to prepare! 

Hiring With TikTok Resumes

For the most part, Gen Zers grew up in a digital world surrounded by answers at their fingertips. They don’t want to waste countless hours updating their resumes only to be turned down or, worse, left hanging altogether. The current hiring process is ineffective as it lacks an understanding of an applicant’s passion and personality. TikTok recently launched a pilot program targeting Generation Z, where job seekers were asked to submit a video instead of a resume. As of September 2021, #tiktokresumes has over 343 million views. 

Check out this example of a TikTok resume created by University of Washington student, @makena.yee.

The Difference Between TikTok and Other Social Media Platforms

The purpose of other social media platforms used to recruit applicants is mainly informative, while TikTok’s purpose is entertainment. What makes the video-sharing platform so unique lies in its ability to bridge the gap between applicant and recruiter through shared experiences. It’s “a way to engage with [job seekers] in a way they already like to connect.” The short, 15-second videos allow applicants to highlight their passion and energy in an exciting way. 

TikTok Recruiting Tips

If you decide to hop on the bandwagon and create a profile, you might wonder where to start. Here are a few tips to seamlessly reach your audience:

  • Follow Trends
    • TikTok trends ebb and flow, so it’s important to stay up to date. Take the time to scroll through your “For You” page to see what is trending. 
  • Use Hashtags
    • Similar to other social media platforms, including hashtags in the caption or comment of your video will help target your intended audience — job seekers. It’s important to have a mix of broad and industry-specific hashtags. For example, #jobsearch has over 165 million views and #workingatmcdonalds has 3.1 million views, but they might both be valuable additions to your post.
  • Interact With Others
    • Be sure to like, comment, and share when you see a video that catches your eye — your applicant will appreciate it. Making TikTok videos takes time and creativity. Plus, establishing a connection before an interview is always a bonus. 
  • Duet/Stitch
    • Create a video and enable duet and/or stitch options. For those who are not familiar with these TikTok terms, dueting a video allows users to post a video alongside your original TikTok, and stitching lets users take a part of your original video and add it to their own. 

Replicate Your Top Performers

Similar to TikTok, Sprockets’ solution bridges the gap between talent and opportunity by finding the common thread between your best employees and incoming applicants. Plus, our platform is trusted by top brands like McDonald’s, Taco Bell, and Visiting Angels. On average, our customers see a 43% increase in employee retention, and you could achieve similar success!

A student at a career fair with text reading, "5 Best Practices for Recruiting College Students"

5 Best Practices for Recruiting College Students

5 Best Practices for Recruiting College Students 1016 528 Sprockets

If you’re struggling with staffing challenges, the solution might be closer than you think: local colleges. They are often overflowing with potential hires who are eager to find seasonal work or accept a full-time position shortly after graduation. However, recruiting college students might be more complicated than you think. It’s important to follow these best practices to ensure you find the best employees for your business.

Of course, you can always just use Sprockets to quickly stabilize staffing levels. Our AI-powered platform augments sourcing and reveals the best applicants without any stress, guesswork, or wasted interview time.

The Ultimate Guide to Recruiting College Students

1. Know Your Audience

Recruiting 101: You need to think like your target audience to advertise opportunities effectively. While people of all ages could be college students, the majority of them are members of Generation Z. So, what do Gen Zers want in a job? 

First of all, you can take the word “job” out of your vocabulary. They are searching for careers with growth potential. While 76% of surveyed Gen Zers said they’re willing to start at entry-level positions, 64% also said the opportunity for growth is one of their top priorities when selecting a workplace. Make sure you offer them chances to climb the ladder and promote this in your job description, along with the pay rate, benefits, and workplace culture. These are among the top details job seekers want to see.

2. Engage With Local Schools

Don’t simply post on Indeed or other popular job boards and wait patiently for people to apply. Take the initiative of engaging with nearby colleges and universities! This can take many forms, including attending career fairs and speaking with students, posting information on bulletin boards, and networking with school staff who might know potential hires. 

3. Use Social Media

Many college students are tech-savvy and spend time on various social media platforms. They’re not just chatting with friends and sharing pictures, though. These websites may also be where they read the news and network with peers or industry professionals. Use this to your advantage by creating profiles for your business and maintaining a consistent social media presence. 

We also recommend running paid ads on these websites to attract potential applicants. It can actually be more cost-effective than paying for job boards (unless you’re using Sprockets to avoid these fees!)

4. Prioritize “Fit”

Don’t be overly concerned about industry experience, especially with college students. Applicants with no experience can turn out to be the best hires! It’s much more important to focus on an applicant’s personality traits and “soft skills” to ensure they’ll mesh well with the team and thrive in the work environment.

5. Use Sprockets to Reveal the Ideal Applicants

A staff meetingDon’t worry if you’re too busy to create a college recruitment strategy and read through a pile of resumes. Sprockets can handle the heavy lifting of the hiring process! Our sophisticated solution lets you post jobs for free to several websites and reveals which applicants are most likely to succeed. It’s like replicating the talent of your current top-performing employees!

Schedule your free demo today to live a life with less turnover, ultimately saving you thousands of dollars each year.

A Gen Z worker on his phone with text reading "5 Tips for Managing Generation Z Employees in the Workplace"

5 Tips for Managing Generation Z Employees in the Workplace

5 Tips for Managing Generation Z Employees in the Workplace 1016 528 Sprockets

Generation Z is making its way into the business world with tremendous strides, but are you managing members of this group to the best of your ability? Every generation is unique, so owners and operators must adapt their management styles to bring out the best in these new employees. Defined as any individual born after 1997, Gen Zers can be vastly different from Millennials. They’ve had separate sets of life experiences that molded them into the people they are today, which could also affect how they view companies and behave at work.

So, the question remains: What are the best tips for managing Generation Z employees in the workplace? Find out below to start increasing productivity and improving retention!

Managing Gen Z Employees in the Workplace

1. Hire the Ideal Gen Z Workers for Your Business

The oldest Gen Zers are in their late teens and early twenties, which means many of them are searching for entry-level positions that typically involve hourly pay. That’s great news for industries such as fast-food service, home health care, and retail, which rely on hiring young, energetic individuals. 

However, it’s still crucial to be selective about who you hire. Onboarding employees quickly to save time can end up wasting more resources when workers don’t meet expectations. That’s why you should utilize tools such as Sprockets’ AI-powered platform with a sophisticated applicant matching system. It reveals which applicants are likely to succeed and stay long-term, ultimately improving retention and making it easier to manage Gen Z employees. It even includes free job postings to help augment sourcing efforts!

2. Maintain a Positive Company Culture

As with most generations, Gen Z is looking to work for businesses that cultivate positive company cultures. They’d like to enjoy the work they do and feel valued, which ultimately leads to higher productivity, better team morale, and more employee engagement with Gen Z workers. Take time to get to know your employees, request feedback on your management style, encourage diversity, and recognize hard work. (You can find even more ideas for creating Generation Z’s preferred work environment in our blog on 10 Tips for Creating a Positive Company Culture!)

3. Allow for Work-Life Balance

Similar to company culture, Gen Z employees also seek positions at businesses that allow them to maintain a work-life balance. As much as someone might love their job, it’s important to provide breaks, PTO, and flexible schedules so they can lead healthy lives outside of work hours. Otherwise, you risk burnout, reduced productivity, and even costly employee turnover.

4. Ease Health Concerns in the Workplace

As we mentioned earlier, every generation has unique life experiences that can influence their outlook and behavior. In this case, the COVID-19 pandemic is likely one of the most impactful events for Generation Z. In a Pew Research Center study conducted in March 2020, half of Gen Zers from age 18 to 23 stated that they, or a member of their household, had been financially affected by the pandemic. Another report by Deloitte explains that worries about health and finances are growing concerns among Gen Z. Make sure you implement processes that ease concerns around job stability and health — both physical and mental health.

5. Embrace Technology

Technology also plays a major role in the lives of Gen Zers, with smartphones and social media platforms at the forefront of their daily routines. It’s critical for managers to embrace this movement and use digital tools that improve the workplace environment. Check out our blog on How to Use HR Tech to Elevate Your Company Culture for some ideas.

Attract and Retain the Best Gen Zers With Sprockets

The Sprockets platformIt makes a significant difference in managing and motivating Gen Z employees at work when you hire the best applicants from the start. That’s why we created Sprockets, an AI-powered platform that finds the ideal applicants based on a unique success profile for your business. It’s convenient, precise, and proven to work, helping users improve employee retention by an average of 43%. 

See what our happy customers say about it, including owners and operators from top brands like McDonald’s, then schedule a demo to enjoy the same success!

Someone on a computer and text reading "Social Media Recruiting: 4 Tips to Grab Gen Z's Attention"

Social Media Recruiting: 4 Tips to Grab Gen Z’s Attention

Social Media Recruiting: 4 Tips to Grab Gen Z’s Attention 1016 528 Sprockets

Did you know that Gen Zs and Millennials made up 75 percent of the restaurant workforce in 2020? That number will only grow larger as time goes on, and businesses must adapt their recruiting practices to attract high-quality employees. It’s no secret that technology has been a defining factor of these generations, which means owners and operators should embrace innovative ideas and use new outlets to grab their attention.

It’s time to add a social media recruiting strategy to your hiring process. It’s alright if you’re not tech-savvy — we’ll explain everything you need to know to recruit Gen Z workers on social media platforms.

You can also add the power of Sprockets, an AI-powered platform that augments sourcing with free job postings and predicts which applicants will succeed like your best employees.

4 Recommendations for Social Media Recruiting

1. Know Your Needs

Before you start messaging all your social media followers with private messages about how great your job opportunities are, take a moment and assess the situation. What job openings do you have? Where are you in the hiring process? Are you looking for someone to create their own position? What skill sets would you like a potential employee to possess? What is your company culture like, and what personality traits would enable a candidate to mesh well with the current team? Defining your purpose in hiring will give you an ample idea of who you are seeking and what that person must bring to the table.

If you are bent on sending out private messages for social recruiting, look through your top commenters. What kinds of engagement do they offer? Are they helpful to other customers? Do they care about your brand as you do? What types of hobbies do they have, according to the content they post?

Learn about the content your consumers engage with. If someone seems like a good fit from there, reach out.

2. Get Creative

If you plan to use social media for the recruitment of Gen Zs and Millennials, then you need to create content that will resonate and inspire them to take action. Creating and sharing blog posts that answer niche questions (like this one) can be particularly effective for engaging people in your target demographic.

You can also create posts on various social media platforms, such as Facebook and LinkedIn, asking fun questions that would capture the interest of your audience. There doesn’t need to be an actual correct answer to your question; simply seeing how people’s minds work is a great way to identify high-quality candidates.

Don’t forget about Instagram, especially when it comes to Gen Zs and Millennials. Consider holding a photo contest. Encourage your followers to come up with a unique photo and creative tagline related to your business. Or, if you’re looking for a new designer to join your team, give them some basic guidelines and see what they come up with for a design contest. (Make sure you ask all participants to tag your business account and use a particular hashtag!) You can give as many or as few details as you want. While you won’t be able to legally use the results in your marketing — unless you onboard the winner — you will get a great look at your talent pool.

3.  Be Consistent

To effectively execute a social media recruitment strategy, it’s essential to maintain a consistent presence online with your company’s accounts. This tells people that you’re easy to reach, you’ll respond in a timely manner, and you value a strong work ethic.

Consider scheduling several posts at once that will be published on a regular, weekly timeline to make things easier for yourself. Pay particular attention to your audience insights on each social media platform so that your posts go live at ideal times to reach your target demographic. You can even come up with a simple social media calendar to plan posts more effectively.

Using a wide range of media is also fantastic for reaching different people. Some individuals are visual learners who love infographics. Others are audio learners, so podcasts are great. Utilize a variety of media to engage your followers on multiple platforms, allowing them the luxury to choose when, how, and what they want to learn.

4. Choose the Right Channels

Every social media platform reaches different demographics and has different innate purposes. LinkedIn is an excellent platform for recruiting and job seekers. Here, you’ll find candidates actively looking for work and passive candidates willing to take a better offer. Instagram is typically where Millennials and Gen Z-ers go to check out more visual, fun messages. Twitter is mainly about news headlines and trending hashtags. This is a fantastic place for your polls and quippy questions. Lastly, Facebook has become the world’s largest address book. You can find almost everyone on Facebook (but don’t expect Gen Z to spend much time scrolling through their feeds — they’re more inclined to be on Instagram). Simply put, knowing what each social media site is designed for helps you maximize marketing efforts for your job opportunity.

Ultimately, recruiting online takes research, just like any other form of marketing. However, social media — at its core — is meant to be fun and relaxing. Enjoy the questions you ask and the comments you interact with. At the end of the day, you want to mesh well with your next hire.

Source and Screen the Ideal Applicants With Sprockets

A woman showing a laptop screen of the Sprockets hiring platformIn addition to social media recruiting, you can upgrade your hiring process with the power of Sprockets! Our user-friendly platform augments sourcing efforts with free job postings and virtual recruiters while ensuring you hire the ideal applicants every time. It creates a success profile based on your top performers and matches candidates against this benchmark, helping you make better hiring decisions and improve employee retention. Users see a 43% increase in 90-day retention, on average!

Schedule a free demo to start finding the best applicants for your business!