Seasonal Workers

A woman looking at clothes

10 Ideas for Attracting Seasonal Workers

10 Ideas for Attracting Seasonal Workers 1920 1080 Sprockets

Christmas trees and snowflake decorations dawn the aisles of home decor stores across the country. Yet, it’s hardly time to decorate for Halloween. However, employees should take this as a sign that it’s time to begin hiring for the holidays. Holidays typically mean extended hours and an influx of shoppers, which signals that seasonal employees need to be hired to assist. With a plethora of businesses participating in hiring seasonal employees, we recommend implementing these ideas for attracting seasonal workers.


Re-Engage Former Seasonal Employees

One of the best sources of seasonal employees is former employees. Whether they were full-time, part-time, or seasonal, these people are already familiar with your business and chose to work for you once. Simply reach out over email and explain what you want them for. 


Offer a Signing Bonus

Seasonal workers typically want cash fast. By offering a “signing bonus” after they’ve attended 10 shifts, you increase your likelihood of attracting candidates who were torn between your business and another. 


Same Day Pay

Seasonal employees around the winter holidays are typically home from school trying to make some fast cash and/or trying to get money to spend on their own holiday gifts. By offering faster cash to these workers, you will have an edge over your competitors that are hiring.


Advertise to Your Seasonal Counterparts

Are you hiring for the winter months? Try partnering with a local water park or amusement park in your area that hires seasonal workers in the summer! Offer to advertise their open jobs to your seasonal employees and see if they will let you do the same. This is a win-win-win for both businesses and the seasonal workers. 


Increase Pay Rate for Undesirable Shifts

Are you open extended hours for the holidays? Are you open late on Christmas Eve and New Year’s Eve? Consider offering increased pay for the undesirable shifts to ensure they get filled.


Offer a Referral Bonus

With long holiday shifts who wouldn’t want to work with their friends? Offering a referral bonus split between your employee and the friend they referred is a win-win-win for all parties involved! However, it is important to note that the bonus shouldn’t be given right away. For seasonal employees, we recommend waiting until an employee has worked for two weeks to receive the referral bonus. According to Fundera, the typical bonus for hourly employees is $100-$150. 


Run Sponsored Posts on Social Media

Seasonal jobs aren’t something everyone thinks about. However, seeing a sponsored post touting temporary openings at one of their favorite restaurants or shops may inspire passive recruits to apply. This is one way to beat out your competitors who may be using the traditional methods of posting a sign on the store window in hopes of attracting seasonal workers.


Use Seasonal Keywords in Job Titles

In your job posts, it’s important to use keywords that indicate a position is seasonal/temporary so those searching for these specific jobs can find your postings. These keywords include “Holidays, Temporary, Seasonal” + “Part-Time, Evenings, Full-Time”. For example, Seasonal Sales Associate (Part-Time, Full-Time) at XYZ Company.


Offer Flexible Schedules

Holiday hiring typically includes extended shifts and new employees who choose seasonal jobs as a second source of income. It is important to increase shift flexibility for your employees. For example, if you know that a majority of your new, seasonal workforce has a day job, consider not starting their shift until 6 or 7 p.m. to allow them time for dinner before coming in. By offering flexibility, you are more likely to attract applicants than your competitors.


Host Evening Interviews

Just like offering flexible schedules, it is important to offer interviews at times convenient for the seasonal applicants’ schedules. While most interviews are typically done from 8 p.m. – 5 p.m., these people may still be at their primary job. Offering them interview times that correspond with the shifts you are trying to fill is a better way to get people in the door and decrease no-shows.


When you’re ready to begin attracting seasonal workers, try implementing these tips for attracting seasonal workers so you can experience the growth you want this holiday season. 

Looking for long-term employees? Learn how Sprockets’ hiring solution can help you hire the best employees for your business.

A florist holding flowers

3 Tips for Hiring Seasonal Employees

3 Tips for Hiring Seasonal Employees 1024 512 Sprockets

It’s that time of year to hire seasonal employees for many industries. From family gatherings to extra gift-giving, increasing your hourly employees during this busy time is important. However, we know going on a hiring spree can be time-consuming. Learn how to quickly find qualified applicants for your positions with these three tips.


#1 Write an Accurate Job Description

Writing an accurate job description is the best way to narrow down who applies to your positions and save yourself time and money. By only bringing in people who are already qualified, you also save money by less time advertising on job boards.

One common mistake is creating plain postings. For example, a description that says you need a cashier for the summer months, who likes to talk to customers isn’t very engaging. By clearly defining the role, the shift times, pay range, and duration of employment, you will attract people who are better suited for the role. If you need someone from May through September, you might favor a local high school student rather than someone who will be heading back to college in early August.


#2 Advertise Early

Another great way to get great seasonal workers is to advertise earlier than others hiring seasonal staff. If you wait until May to advertise you’re looking for seasonal help, you’ll be missing out on a lot of candidates! Be sure to start posting for applicants a few months before you need them to begin. Not only does this put you at a competitive advantage, but allows plenty of time for candidate screening and interviews before your busy season begins.


#3 Hire Your Customers

Hiring those who are already your customers is a great place to start recruiting candidates.

If you own an ice cream shop, who are your customers? Families with teenagers, high school students on a break from sports, college students home for the summer? Targeting those who already are familiar with your company is a great way to attract candidates, especially if you can offer perks like free ice cream when you have a shift or discounts when they come in with friends. To implement this, start by posting signage at your location and having instructions on how to easily apply or have applications ready to take.

To screen applicants for your seasonal employees and year-round positions, check out our Applicant Matching System (AMS). Our AMS acts as a pre-hire assessment to determine which applicants match up well against your current top-performing employees. This easily and efficiently weeds out applicants who aren’t a good fit, saves you time, and reduces turnover costs in the long run!

Plus, be sure to check out the best job boards for employers and stay up to date with laws around seasonal workers.