Someone doing a job search on a laptop with text reading "The 10 Highest Unemployment Rates by State"

The 10 Highest Unemployment Rates by State

The 10 Highest Unemployment Rates by State 1016 528 Sprockets

Studying the unemployment rate by state midway through 2021 reveals which parts of the country are poised for economic recovery in a post-pandemic era. This can prove beneficial to both job seekers and business owners, especially while we’re in the midst of a labor crisis. The following list consists of states with the highest unemployment rates in America, according to April 2021 data from the U.S. Bureau of Labor Statistics.

State-by-State Unemployment Rate

1. Hawaii 8.5%

Even though Hawaii had the highest unemployment rate of any U.S. state in April 2021 at 8.5%, it was a considerable decline from the previous September when the figure spiked to 15%. Chief Economist Eugene Tan of the Hawaii Department of Business, Economic Development, and Tourism predicts the state will return to normal unemployment levels by November 2021. The state economy relies heavily on its tourism industry, which is expected to recover during the summer.

2. California 8.3%

The Golden State’s reopening for business on June 15 is expected to mark the beginning of a speedy recovery. Over 2.7 million jobs were lost in the state between March and April 2020. By the following April, 1.58 million Californians were still unemployed. Although the state has 11.8% of America’s workforce, it accounts for over 14% of jobless claims in the nation.

3. New York (8.2%)

New York state lost over 2 million jobs during the pandemic, but jobs are steadily returning in 2021. However, unemployment remains exceptionally high in New York City at over 11%. The worst period of joblessness, though, for the nation’s most populated city, was in 2020 at 15.5%. Tourism and hospitality were the industries most impacted by shutdowns.

4. New Mexico (8.2%)

One key reason why COVID-19 shutdowns have drastically affected New Mexico is that the state doesn’t have a high percentage of large corporations that employ thousands of workers. However, since the state has a relatively small and sparse population, only 78,000 residents were unemployed in April 2021. Some officials believe the state’s unemployment benefits are so comfortable that many people don’t want to return to work.

5. Connecticut (8.1%)

As far as job declines in the first half of 2021, Connecticut has suffered the worst, losing 9.7 percent of its workforce from February through April. That equates to a loss of about 188,000 jobs in a state that has had a minimal drop in its unemployment rate since the pandemic began. Overall, Connecticut’s workforce slid from 1.9 million to 1.6 million people over the past year.

6. Nevada (8.0%)

Since Nevada is a large state with a small population, its high unemployment rate is somewhat of a mirage driven by thousands of lost jobs in Las Vegas, the state’s only major metropolitan area. The gambling destination had an unemployment rate of nearly 12% in November 2020, while the state’s overall jobless rate stood at 6.8% by the end of the year. At that point, 1.35 million of the state’s 1.48 million workers had jobs. Potential areas for growth areas that will help the states’ recovery process are mining, logging, business services, manufacturing, and construction.

7. New Jersey (7.5%)

Similar to other states with popular tourist attractions, New Jersey has been hit hard by travel shutdowns, particularly in the hospitality industry. Traditionally, it’s been a commuter state as well, with many residents crossing the state line to work in New York City. New Jersey’s beaches and casinos usually attract heavy tourism in the summer, which will be a key indicator this year for the state’s turnaround. Prior to the pandemic, the Garden State had an unemployment rate of 3.2%, while the national figure was 3.7%.

8. Pennsylvania (7.4%)

One of Pennsylvania’s main problems with unemployment is that many small businesses, including restaurants, can’t find workers to fill jobs. Employers believe the extra $300 per week federal pandemic benefits have slowed down unemployed people’s ambitions to return to work, resulting in a massive labor shortage. Consequently, business leaders will likely put pressure on lawmakers to end the moratorium in which individuals must prove they are looking for work to receive unemployment compensation.

9. Louisiana (7.3%)

Louisiana is trying to lower its high jobless rate by encouraging people to get back to work and discontinuing federal handouts. While 25 Republican governors in the country had made plans to cut federal unemployment benefits by June 2021, John Bel Edwards of Louisiana became the first Democratic governor to join them. States may continue receiving funds from the federal program until September 6, 2021, to pay unemployed individuals an additional $300 per week.

10. Illinois (7.1%)

As one of the worst-stricken states for job losses throughout the pandemic, Illinois’ unemployment rate soared as high as 16.4% in April 2020. By December, the rate had fallen to 7.6% and has continued to decrease. Nearly one million people in the state were unemployed in April 2020, but a year later, the number dropped to around 438,000.

Stabilize Staffing Levels With Sprockets

The Sprockets platformWhen we analyze the state-by-state unemployment rate, we get a clearer picture of how the pandemic shutdowns have affected jobs and certain industries. Nevertheless, signs of economic recovery are evident across the nation, and Sprockets can help businesses achieve healthy staffing levels once again.

Sprockets augments sourcing via free job postings ($400 value) and reveals which applicants are the ideal fit for your team. The AI-powered platform empowers you to hire the perfect candidates every time, ultimately improving employee retention and allowing operators to focus on important daily tasks rather than dealing with an endless cycle of turnover.

Schedule a free demo today to jumpstart your business’s recovery in the post-pandemic era.

Staffing Roundup Part 2: Insights from Sprockets’ Home Health Providers

Staffing Roundup Part 2: Insights from Sprockets’ Home Health Providers Sprockets

COVID-19 has had a tremendous impact on the home healthcare market, posing new challenges for both operators and hiring managers. We are truly in uncharted territory as our industry manages the changing landscape. 

The good news is there are signs of increased business as patients shift from assisted living to home health. The bad news is that owners and hiring managers are busier than ever before. 

Our hope is that this article will provide some insight into the various challenges facing home healthcare based on what we are hearing from our clients. 


An increase in caregiver applicants is straining the hiring process

Since President Trump declared a national emergency, 22 million people have filed for unemployment. The huge influx of unemployment has overwhelmed the government, resulting in delays and shortages of unemployment benefits. 

As of April 15, nearly half of the workforce has not received their unemployment benefits (NPR). Recently displaced workers are, therefore, more motivated to get back to work with the uncertainty of their next check. 

What we’ve heard from our clients:
  • “We are anxious to move forward with implementing Sprockets, as we have had an increase in applications due to the fact that we are still hiring when so many are now unemployed.” 
  • “We are seeing a HUGE influx of caregiver applicants. It’s hard to even manage.” 


Home-health patient loads are growing, increasing demand on caregiver staffing

Home Healthcare Aide is now the third fastest-growing occupation in the U.S., according to the Bureau of Labor Statistics. This statistic is the result of home-health locations seeing patients in need of less intensive care shifting from hospitals and assisted living facilities to isolation friendly home healthcare. The prevailing thought is this trend will remain in place through 2021 as a societal shift occurs in caregivers.

Below are a collection of hot takes from various industry leaders:
  • Kevin Colman, president of Home Healthcare Solutions: “I’m preparing for each day to probably get busier,” he said, predicting home-based care providers to see business peak in the next few weeks. “We are anticipating … patients being discharged [from hospitals quicker] and coming back to their homes or their communities, which [means] a whole separate set of risks.” (Home healthcare news)
  • Jennifer Sheets, CEO of Interim Healthcare: “We’re preparing for a surge of patients coming out of the hospital, and we’re already taking care of COVID-19 patients now. Certainly, I think that’s going to increase pretty quickly as we get further down the curve of COVID-19 exposure.” (Home healthcare news)
  • Greg Davis, the Owner of Patriot, said his business has surged as patients who need less intensive forms of care are discharged by hospitals trying to free up beds for anticipated COVID-19 cases. (Washington Post)


Employee turnover is increasing for new reasons

Employee turnover has been increasing year-over-year in the home health industry due in large part to the U.S. is in a good economy with a tight labor market. While the economic shift caused by COVID-19 has minimized turnover due to a tight labor market and reduced sourcing issues, it has created some unique challenges.

The following evidence points to new turnover risks owners must mitigate:


  • Childcare responsibilities
    • 22% of grandparents provide childcare at no cost, but COVID-19 has slashed this number significantly (Vox).
    • The average cost for two young children outside school is more than $20,000 annually (Center for American Progress).
    • As childcare centers and schools reopen, teachers are refusing to go back to work further delaying the predicament. In Seattle, teachers have created a union-esque fight against returning to work (Seattle Education Association).
  • Caregivers make more off unemployment
    • The average caregiver makes $22,470 per year, or $1,800 per month before taxes (Glassdoor). 
    • Based on the state, unemployed workers receive between $300 and $500 per week. Unemployed workers in 29 states are currently getting an extra $600 per week (USA Today). That could result in upwards of $4,400 of potential monthly income plus the $1200 per person and $500 per child (IRS). We are starting to hear that caregivers are opting to file for unemployment and quitting their jobs. 
  • Caregivers are getting sick or are afraid of getting sick
    • “Eric Bloniarz of FirstLight Home Care, said some of his employees have begun staying home out of fear of the virus, putting added pressure on those, like Brownlee, who continue to work. To pick up the slack, he has started recruiting new aides from the growing ranks of workers laid off from struggling bars and restaurants over the past two weeks.” (Washington Post)
Someone holding 100-dollar bills

Why You Should Care About An Employee’s Financial Wellbeing

Why You Should Care About An Employee’s Financial Wellbeing 1558 754 Sprockets

Organizations have only recently understood that employee wellbeing is an aspect that affects both employees and employers. Financial wellness, in particular, goes hand in hand with emotional health and too many employees in America are worried about money. With millennials making up the largest generation in the U.S. labor force, 65% of them are worried about their finances. It’s no wonder then that many are looking for employers who offer student loan repayment assistance as 44.7 million Americans owe a total of over $1.56 trillion in student loan debts. And with 56% of workers with loans and other debts indicating that they worry about repaying their loans either ‘often’ or ‘all the time’ it’s affecting their work and costing their employers.

With roughly one in two employees worried about their finances, many suffer from depression, panic attacks, and lack of sleep, which can lead to chronic physical ailments. Clinical psychologist Carla Marie Manly explained that the burden of debt has been shown to take a major toll on mental and physical health. She noted how chronic stress can lead to long-lasting harm like greater rates of heart disease, diabetes, and chronic sleeplessness due to elevated levels of stress hormones like adrenaline and cortisol.

This is because when we’re stressed the body’s fight-or-flight response, which developed as a survival mechanism to allow our ancestors to react quickly when faced with immediate danger, kicks in flooding the body with stress hormones. The Link Between Physical and Financial Health’ by Marcus quoted financial coach Elisabeth Donati, who said that money is “tied to our basic, hardwired drive to survive.” In fact, as Donati explains, “Financial stress seems to trump almost every other kind of stress except health stress.”

In turn, it also ends up costing millions in productivity for their employer. A survey by Salary Finance indicated that American businesses are losing $500 billion every year due to employee financial stress. Lost productivity is costing employers 11% to 14% of their payroll expense, or $2,000 per employee every year. On a national level, lost productivity due to financial worries comprises 2.5% of the U.S. GDP and it’s a problem that gets worse every year. Mental wellness quickly deteriorates if financial solutions aren’t made available.

Now more than ever employers understand that by investing in the general and financial wellbeing of their employees they can net a substantial ROI. While most employers focus on aspects like flexible work hours, remote work, good work-life balance and employer-matched 401(k), for example, to keep employees happy and help reduce their stress, there is a growing need to help employees with financial wellbeing. It starts with financial literacy education in the workplace. Nearly two-thirds of Americans could not pass a basic financial literacy quiz, so teaching them how to budget and save is a step in the right direction to prevent employees from getting into crippling debt in the first place.

Second, an employee assistance program that helps connect employees with financial and mental health services they need has minimal yearly costs to the employer. Other options include setting up a rainy-day fund by partnering with zero interest loan providers that can help your employees in times of need. Although these initiatives have costs involved, over time they can pay dividends in employee retention, engagement and increased productivity.


Post made only for the use of

By Lana Deron

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4 Ways Your Employees Are Stealing From Your Restaurant

4 Ways Your Employees Are Stealing From Your Restaurant 1200 600 Sprockets

You want to think you have hired the best employees. You want to think that they wouldn’t steal from your business or deceive you. Unfortunately, that often isn’t the case. In fact,  75% of employees have admitted to stealing at least once from their employer.  However, not all theft is monetary. It can also include lost productivity and taking advantage of “free” food in a restaurant setting. This may sound shocking and disappointing, but when you know the signs to look for, you can mitigate the theft. 


1. Time

What breaks do you offer your employees? How well are they monitored? One common theft is time. When an hourly employee takes longer breaks than accounted for or disappears for 30 minutes, they are being paid for not working. A study by the American Society of Employers found that 20% of every dollar earned by a U.S. company is lost to employee time theft.


2. Money

Internal employee theft is responsible for about 4% of restaurant sales. Tracking where the money is lost can be difficult.

Here are common tactics employees use to pocket change:

  • Ringing up a cheaper alcohol than what was used 
  • Taking from the cash register
  • Voiding cash transactions 
  • Claiming people dined and dashed 


3. Food and Inventory

Offering free food to employees on their break seems like a nice perk to offer, right? It is. The problem is when employees take advantage of this and take more free food than what’s really offered. A survey uncovered that internal employee theft is responsible for 75% of inventory shortages.

Examples of food theft:

  • Making extra pizzas at the end of the night to take home
  • Giving free alcohol to friends and favorite customers
  • Snacking on unauthorized foods


4. Productivity

It’s not unexpected for employees in this digital age to sneak some peeks at their phones during a shift. However, when this consistently happens, or when they start taking bathroom breaks to do so, it becomes an issue. This lost productivity is costing your restaurant. It can result in unhappy customers and even fewer customers served due to slow table turnaround time.

Overall, employees stealing reaches from time and productivity to money to inventory. Awareness of these issues empowers you to put policies and procedures in place to mitigate these thefts in your restaurant. 



Want to hire reliable and trustworthy staff from the start? Learn how Sprockets’ Applicant Matching System can help your restaurant hire staff you can trust and reduce employee turnover.


Coffee, glasses, and a book

5 Hidden Employee Turnover Costs

5 Hidden Employee Turnover Costs 1200 600 Sprockets

When an employee quits or you have to let them go, what’s your first concern? Is it how to fill open shifts or how to fill the position? When you lose an employee or let someone go, the result has more of an impact than open shifts. It includes hidden turnover costs.

There is the monetary impact of recruiting and hiring a new employee. In fact, studies have revealed that the average monetary cost to replace just one hourly employee is close to $5,000. What you may not think about when losing an employee are the hidden costs of turnover that take a toll on time and resources. Below are five hidden costs of employee turnover and how they impact your franchise.

Training Time

When a new employee starts, they must be trained. Usually, the choice of who to train the new hire is your best employee. However, when this is the case, your best employee is taken out of the equation of being fully productive during their shift. This means less productivity for the store and less profit being made.

Customer Experience

When you lose an employee, their on-the-job experience is lost along with them. When a new employee starts and struggles to keep up with customer orders, making food, fulfilling their duties, it has an impact on the customer experience. If your franchise is full of new employees, it can have a negative effect on the customer experience. When one customer is lost due to a poor experience, their lifetime value is lost along with them. In fact, Starbucks has determined that its LTV for an average customer is $14,000. They know the importance of treating their customers right and the monetary impact a bad experience has.

Productivity Loss

A seasoned employee has knowledge of processes and efficiencies that take time to learn. When you lose an employee with this knowledge and have to start over with a new employee, it takes time. During this ramp-up time, productivity is lost. The lost productivity impacts their co-workers, customers, and ultimately your bottom line.

Reputation Damage

Disgruntled employees love to leave reviews. With a plethora of online review options, from Yelp to Google to social media, these do impact your franchise’s reputation. It impacts whether people will apply in the future and also customers’ viewpoints on your establishment.

Culture Impact

When your current employees don’t get to work with their friends anymore or have to pick up extra shifts, it has an impact. Often, if people enjoyed working with someone who is no longer there, they also consider leaving. When people are constantly leaving, it impacts morale and can decrease productivity.

Overall, the impact of employee turnover stretches further than open shifts and money. It has an impact on other employees, customers, and your franchise’s bottom line. Learn how you can hire right the first time and reduce employee turnover with Sprockets’ Applicant Matching System.

Plus, learn about the importance of employee engagement in our recent blog.

3 Ways to Put Employee Benefits Front and Center During Recruiting

3 Ways to Put Employee Benefits Front and Center During Recruiting Sprockets

Employee benefits are often hidden during most of the initial recruiting and interviewing process, only to be pulled out right before hiring when a formal job offer is made to a candidate. While “better late than never” certainly applies to conveying the full value of your compensation, why not present your perks early in the recruiting process to make a statement?

With record-low unemployment rates, the race is on for HR teams to attract and land top talent. Companies are feeling the pressure by investing in more robust benefits packages to better support the diverse workforce. Putting these investments front and center during recruiting is a surefire way to pique candidates’ interest and keep perks top of mind during the process.

A recent report by Aflac indicated that 55% of employees would be at least somewhat likely to accept a job with lower compensation but a more robust benefits package. And, an impressive 10% of candidates indicated that benefits are the most important factor when deciding whether to accept or reject a job offer.

We’ve established that employee benefits are an important consideration for prospective employees. So, how can you clearly and concisely communicate the value of your benefits packages to land top talent? We’ve got three tips to help you stand out from the crowd.


1. Showcase Your Benefits Early

Prospective employees are likely shopping around during their job hunt, visiting multiple job sites and individual careers pages to scope out opportunities. Your careers page is often the very first impression a potential candidate will have of your company, so put your best foot forward with a well-designed and attractive experience.

A few tips for creating a rockstar careers page:
Use creative featuring real employees
Use testimonials (quotes or videos featuring names, titles, etc.)
Showcase company awards and accolades
Use video (employee testimonials, office tour, etc.)
List all employee benefits and perks

In addition to the above, your careers page should be easy to scan and navigate, clearly convey your company culture and values, and quickly “sell” the company experience.

Your careers page is a natural place to make a great first impression, but not every prospect will visit your corporate site during their search. Job boards and social media sites are often frequented during the job hunt, so be sure any other applicable pages (Glassdoor, LinkedIn, etc.) make a great first impression and include information about your awesome employee benefits.


2. Understand Your Candidates

The first step to impressing candidates with benefits during the recruiting process is to better understand their unique needs, wants, and motivations.

For example, a recent college graduate is likely more interested in your financial wellness programs, like student loan repayment and 401(k) match program, than voluntary life insurance and paid maternity leave. Of course, those might be important too—so don’t make any assumptions!

Instead, get to know your candidates on an individual basis and then put the most relevant perks front and center during key conversations.


3. Total Compensation Statement Offer

Showcasing the full value of your offer through a total compensation statement is a great way to visualize and communicate the true value of your package. Salary is important, but compensation includes so much more than what’s included in a paycheck.

A total compensation statement should include the full value of your compensation and more. The statement should include salary metrics, PTO, retirement account contributions, and more. Also, be sure to include overlooked perks, like parking or transit reimbursement, relocation stipends, or others. Every little cent matters to your company. It should be showcased to candidates to help them understand the full value of your investment in them as an employee.

Total compensation statements are available in two formats—print or digital. Print statements are a good fit if you want to send your prospect a review of your offer via an attachment, while digital statements are a better fit for one-on-one meetings to review an offer.

Do total comp statements actually work? Survey says: Yes! 95% of employees that receive a total rewards statement report having a greater understanding of their company compensation. How’s that for connecting with recruits?



There you have it—three quick and easy ways to put your employee benefits front and center during the recruiting process. Try at least one of these tactics during your next round of recruiting and see how your recruits are during the process.

Plus, once you’ve hired your new employees, ensure that you are on the right path for engagement and retention with this related article, How to Create an Effective Employee Onboarding Plan.

5 Reasons You Should Upgrade with Sprockets

5 Reasons You Should Upgrade with Sprockets Sprockets

At Sprockets, we are working around the clock to help your hiring process. For paid subscribers, we offer a number of tools to reduce turnover, hire a more engaged workforce, and make significantly faster placements. Here are a few reasons why you should consider signing up for a paid account.


Save a Ton of Money in Turnover

According to the SHRM, it costs $4,969 to replace an hourly worker and $14,069 to replace a manager. This includes direct costs like future job postings and indirect costs like reduced morale, lost productivity, and lost knowledge. Sprockets is a no-brainer for any business concerned with their bottom line.

At just $99 per month, you will:

  • 5x your investment if you pass on ONE bad hourly hire in 12 months.
  • 11x your investment if you pass on ONE bad manager hire in 12 months.
  • 60x your investment if you pass on ONE bad hourly hire per month.
  • 132x your investment if you pass on ONE bad manager hire per month.


Spend Less Time Reviewing Resumes

With unlimited assessments, our customers typically post the Sprockets survey with their job description. Our technology will tell you which resumes you should review and which candidates simply do not have the mental makeup to work at your company. Your time is valuable. Don’t spend it by prioritizing the wrong resumes.


Say “Goodbye” to One-Off Spreadsheets and “Hello” to Streamlining

Sprockets offers unlimited applicant tracking functionality with paid subscriptions. You’ll be able to assign hiring “stages” to candidates, schedule interviews with candidates, sort your applicant pool, and leave notes for your fellow hiring managers without leaving your dashboard. Hiring. Simplified.


Get a Team Dedicated to Your Hiring Success

No technology is perfectly intuitive. We built Sprockets to be simple, but you may still have questions about your reports as you make hiring decisions. By upgrading your account you will have access to in-app customer support. A live member of our team is just one click away to answer your questions.

Bottom Line, Why Use Recruitment Software?

We understand how hard it is to recruit the right people. Trying to keep up with applications and resumes is a time-consuming and overwhelming process. Recruitment software is a tool that is useful in helping managers, staffing agencies, and recruiters in organizing and filing application information in an easy-to-use interface. This tool offers automated management for daily tasks and administration needs- ultimately saving you time and money.

Spend Less Time Bouncing From Platform to Platform

Throughout the hiring process, you are forced to bounce from tool-to-tool in order to make a hire. Sprockets Boost removes these steps by connecting your Sprockets account with your job boards, applicant tracking systems, and social networks.

You will no longer need to have the Sprockets platform open to get access to their reports. Simply download Sprockets Boost, go to any webpage on the internet, and send out the Sprockets assessment or review current candidates with two simple clicks.

To upgrade, please follow these simple instructions!

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10 Surprising Hospitality Employment Statistics

10 Surprising Hospitality Employment Statistics 737 488 Sprockets

We have compiled 10 stats about hospitality employment. Hoteliers are forced to make important decisions with very little time or technology. That’s why we started Sprockets. We wanted to give hotels the tools to make better hiring decisions and make it affordable!

  1. A job is added every 2.5 seconds in the hospitality industry.

  2. 53% of hospitality businesses expected their staff numbers to grow in 2018.

  3. 54% say hiring and retaining staff is a major challenge.

  4. The hospitality industry adds 3.4 trillion to the global economy every year.

  5. The average hotelier spends 33% of their revenue on staff-related labor costs.

  6. In 2016 the turnover rate in the U.S. hospitality industry topped 70%.

  7. 39% of front-of-house employees leave within their first 90 days.

  8. A recent Gallup Poll shows 70% of workers are currently disengaged on the job.

  9. 337 Million Jobs worldwide in the hospitality sector by 2023.

  10. 1 in 10 employable people would be employed in hospitality and tourism by 2023.


Sprockets helps companies hire more top-performing people. Our assessment discovers the shared characteristics of your best people and sees that information to predict a new hire’s likelihood to succeed in a position before they’re hired. Try Sprockets for your hospitality employment.

College students

Best Practices for Hiring College Students

Best Practices for Hiring College Students 733 602 Sprockets

A growing amount of the labor force is comprised of recent college graduates. From sales jobs to specialized industries, college students and graduates are looking for all types of opportunities in their job search, and they are often more flexible than those already in the workforce. Read on to learn the best practices for recruiting and hiring college students and other young talent.

Post on College Job Boards

LinkedIn, Indeed, and Ziprecruiter are a few of the most common job boards. To set your job openings apart, try posting on college job boards. An extra step is to look beyond your local colleges when you post on job boards. One survey revealed that 77% of new graduates would be willing to relocate for their first job – and a significant 29% would be willing to move anywhere.

Attend College Career Fairs

Campus recruiting involvement typically means attending a college career fair. Career fairs are a great way to meet a mass amount of college students at once. Meeting face-to-face gives you an extra perspective on their level of interest.

After the career fair, plan on staying in the area for a few days. During this time, meet with any promising candidates who approached you at the career fair. This is a great way to show immediate interest, stand out from the other companies at the career fair, and streamline your process for hiring college students.

Connect with Relevant Campus Organizations

Getting in touch with student organizations on a college campus is a great way to connect with engaged students. Are you looking to fill a marketing position? Try connecting with the college’s local AMA chapter to speak at a meeting. Most, if not all, colleges have a list of their student organizations along with the President of the organization with their contact information. This is a great way to provide value, advertise for your company, and meet involved and engaged potential candidates.

Extend Your Social Media Outreach

Look beyond simply posting on LinkedIn. Try sponsored ads on Instagram, Twitter, and other social media platforms to meet college students where they’re at. Social ads also allow more creativity than a typical job posting, which helps your brand shine and show off your culture. Check out these creative Instagram job ads for inspiration.

Ensure that your company shows off your culture on social media platforms when possible. In fact, 75% of millennials say they would take a pay cut to work for a socially responsible company.  76% consider a company’s social and environmental commitments when deciding where to work.

Try New Platforms

As the labor market tightens, job boards are getting more and more specialized. The job boards below are intended for recruiting college students.

Handshake: Enables you in recruiting and hiring college students from their 650 university partners, ranging from Carnegie Mellon University to Princeton to Michigan State. Handshake features multi-school posting, career fair management, and an integrated network.

Tallo: Allows talent seekers to engage with over 500,000 students who are either in high school or college registered on Tallo, perfect for companies who may not require a college degree to get started. Tallo features direct messaging capabilities, lets you know when students have viewed your company’s profile, and lets you search based on career interests, experience, location, and more.

Aftercollege: Features 2,970 schools with registered users and lists job and internship opportunities. Utilizes machine learning rather than a keyword search. Job postings go on the website and are distributed to relevant university career networks.

Consider Soft Skills Over Work Experience

While college students may have some summer internship experience, volunteer roles, or extracurricular activities, but not all students have had those opportunities. Taking soft skills and passion into account can be more important than their experience.

An effective way to test for soft skills is through a pre-hire system or predictive hiring solution. One great predictive hiring system is  Sprockets’ Applicant Matching System (AMS). These tests are able to identify the personality traits and mental makeup of a candidate and determine whether they are a good match for your company.

Develop an Effective Talent Pipeline

If your company doesn’t already have an internship program, whether paid or unpaid, it is an effective talent acquisition pipeline for finding job candidates when full-time positions open up for hiring college graduates. Also, consider adding internship opportunities during the school year if you are close to a college campus. Many students have flexible schedules or days off during the week, making them able to add on an internship.

Learn how Sprockets’ predictive hiring solution can help you identify matches based on soft skills, streamline your hiring process, and onboard the best team members.

A laptop and cell phone

How Technology Fosters Diversity Recruitment

How Technology Fosters Diversity Recruitment 1200 600 Sprockets

In an increasingly global business environment, Diversity and Inclusion (D&I) are critical success factors in terms of recruitment, employee engagement, reducing employee turnover, and work productivity. Building a diverse and inclusive workforce means basing the recruitment and hiring process on the best fit. The best fit includes talent and skills regardless of the candidate’s background, gender, age ethnicity, sexual orientation. It means administering candidate assessments that are unbiased and account for differences in socioeconomic backgrounds.

Aside from the manpower benefits, a diverse workforce enables organizations to reach new and diverse markets. Jeff Humphreys, Director of the Selig Center and author of the Selig Center’s annual Multicultural Economy reports that “in 2012, the $1.2 trillion Hispanic market is larger than the entire economies of all but 13 countries in the world. One Deloitte survey shows that those companies fostering a diverse and inclusive workplaces generate 30% more revenue per employee. The same companies are also 2X more likely to exceed financial targets. In short, diversity is good for business.  

5 Ways Technology Promotes Diversity 

While most organizations recognize the importance of recruiting a diverse workforce, many experience challenges in establishing a recruitment strategy and program that will attract candidates from diverse groups.  The rise of technology in the recruitment and hiring process helps to alleviate some of these challenges.

1.) Software Choice

One strategy is to utilize software that will create diverse-friendly language in job postings. The words and language used in these postings often send a  message to candidates in the talent pool that is different from what the company intended. For example, overly aggressive and “masculine” language (e.g. “hunter mentality” or “sales warrior”) tends to deter female applicants. Better to use software that can analyze word choice and exclusionary language and suggest alternative, more neutral verbiage, that will appeal to a larger number of candidates in order to get diverse talent.  

2.) Applicant Tracking Systems (ATS)

An applicant tracking system makes it possible to collect data regarding the background of candidates and, if necessary, alter sourcing strategy to foster a more diverse pool and ensure compliance with the Equal Opportunity Commission (EEOC).

3.) Artificial Intelligence to Reduce Bias

Artificial Intelligence (AI) is highly beneficial for reducing bias in the recruitment and hiring process. Bias comes into play when a candidate’s background or experiences have an impact on the actions and decisions of the recruiter without their realizing it. For example, a female engineering candidate may receive greater attention from a female hiring manager than a male candidate. Artificial Intelligence-powered recruitment platforms perform an objective analysis of candidate skills, competencies, and knowledge while subtracting out such demographic factors as age, race, ethnicity, or gender.  

4.) Social Media Marketing

A survey by Glassdoor found that 67% of candidates consider the diversity of a company an important factor in whether they will accept a job offer.  In effect, diversity attracts diversity! In recognition of this, it’s important that all videos, podcasts and other marketing material posted to social media or the company website reflect a diverse and inclusive workforce and positive company culture to the job seekers. 

5.) Conduct Diversity Training

Utilize e-learning platforms to implement diversity training to employees across your organization. This fosters an organization-wide value on diversity. Valuing diversity translates into employees becoming the most cost-effective recruitment partners. The use of web-based training is highly cost-effective. It is cost-effective because one presentation can be viewed by employees across the country. For the recruitment staff and talent acquisition leaders, such training can include discussion regarding unconscious bias and how to use a more data-centered approach (such as AI) to foster diversity. Learning Management Systems (LMS) also allow human resource staff to measure the success and outcomes of the training, such as the number of employees who have completed the module(s).

With the global nature of business, it’s imperative that the recruitment and hiring process incorporate a Diversity & Inclusion strategy. Implementing a technology-assisted methodology will foster a more diverse candidate pool. This means your firm competes successfully in terms of talent attraction and customer market share.  Learn more about the impact of AI on recruitment in this blog post

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