The Sprockets Team

A woman showing a laptop screen of the Sprockets hiring platform

SENTIO Becomes “Sprockets” as We Set Our Sights Even Higher for 2021

SENTIO Becomes “Sprockets” as We Set Our Sights Even Higher for 2021 1016 528 Sprockets

Big things are happening here at Sprockets! We recently received a $3.4mm venture raise after all of our success in 2020. This investment puts us in an even better position to serve customers in the new year with feature expansions and integrations with other major hiring tools that you utilize. During this time, we’re transforming ourselves to convey our mission more effectively: to harmoniously unite the right people with the right possibilities.

Whether you’re an applicant or employer, you can rest assured that Sprockets has what you need. We’re defining the future of the hourly workforce with our Applicant Matching System.

New Name, Same Mission

While our name has changed, our commitment to you has not. People need to get back to work, especially after such a turbulent year, and you need to find the best of the best for your business to achieve success in 2021. Our data-driven platform is still the go-to solution for matching the right people to the right possibilities with pinpoint accuracy. When you succeed, we succeed!

Change isn’t always easy, but this one is. We want to assure our current customers that this doesn’t affect how you interact with our hiring platform. You don’t need to do anything differently besides enjoy the new and improved look of our company. Use our platform, as usual, to continue finding the right candidates for your team. Of course, feel free to contact us with any questions or concerns you might have. We’re always here to help, especially during transition. 

The Story Behind “Sprockets”

Have you ever really watched a relay race? It’s a thing of beauty to see a group of athletes working together, seamlessly handing off to one another with perfect choreography, moving forward in tandem toward the same goal. Like a relay athlete or a sprocket in a machine, the right employee joins colleagues to drive an organization forward in efficiency and harmony.

Simply put, “Sprockets” represents our mission more clearly. “Sentio” means “to understand,” but we go far beyond understanding workplaces and candidates. We determine if candidates will fit — and work harmoniously — with other coworkers, thrive in their unique environments, and stay long-term.

Exciting News and Plans for the Future

We’ve always been a forward-thinking company, and that remains the same as well. The updates to our name and appearance offer a taste of what’s to come as we shape the future of hiring. You can look forward to many more improvements and enhancements to your experience with our platform, especially since Sprockets recently acquired a $3.4 million raise from venture-capitalist investors. We’d like to thank the following companies for their contributions and confidence:

It’s rare for any South-Carolina startup to receive investments from outside the Southeast, which is why it’s truly remarkable how a company such as ours was able to attract world-class funding during a global pandemic. This invigorating news has us excited for the future as we look to make 2021 the best year yet for Sprockets and all of our loyal customers!

Sprockets: It’s Not Magic — It’s Logic

If you don’t currently use our platform and are interested in enjoying the success that so many satisfied customers have achieved, we’d love to help. Take a moment to book a meeting with one of our team members to learn more about how Sprockets’ sophisticated solution to hiring can reduce employee turnover, saving you time and money. It might be the best decision you make for your business!

People huddled in a circle with hands in the middle

Company Culture and the Impact on Profits

Company Culture and the Impact on Profits 2048 1365 Sprockets

Having been a senior executive at a billion-dollar company I can tell you that company culture is important, however, it normally doesn’t trump profits. If you are ready to make a change in your workplace, be mindful of this. To be effective, discuss the direct correlation between a high-performance culture, productivity, and profits in these three steps.

Tip 1: Don’t get too “soft” during your conversation.

The hard truth is that no CEO wants unhappy and disengaged employees, but, in most cases, they are not willing to trade profit to have them. The good news is that great companies have both. Salesforce was rated the best place to work in the country in 2017 by FORBES with operating income over $2.2 billion. It can be done.

"Only 15% of employees nationwide are engaged - costing companies thousands of dollars"Tip 2: Have an Itemized Proposal

If you need to ask for a budget to implement some of your ideas, be thoughtful, and have an itemized proposal. The more thoughtful your presentation, the more likely you will get the budget you need. The more you can tie your initiatives to business performance the better. Be bold, but be prepared to back up your conclusions with facts.

Tip 3: Start Slow

If this is the first time your company is implementing cultural initiatives you might want to start slow with things that don’t cost any money, like coordinating a charity event, or a scavenger hunt. Once the CEO sees the benefit he or she might be willing to cut loose a few dollars to see just how far you and your team can take things.


Read the full E-Book from Pete Richichi on How to Discover and Build Your Company Culture with a free download.

A woman and text reading "X-FACTOR"

Sprockets’ Start in Sports

Sprockets’ Start in Sports 732 414 Sprockets

“We succeeded in building the best sports recruiting tool in the country. Now, it’s time to change the HR industry.”

Did you know that Sprockets started as a sports recruiting tool for professional sports teams? After watching a documentary about Tom Brady being selected 199th in the draft, our Founder researched hundreds of existing metrics that would explain how 32 NFL teams with all the resources in the world (salary cap $155 million per year) could pass on the greatest athlete of all time… 6 times. Five Super Bowls later, NFL scouts credit Brady’s success to nebulous and overused sports terms like “heart”, “grit”, and a “winner’s mentality”.

Using those phrases only contributes to the problem as they require subjective and biased opinion. If they were useful, the best players in the league would also be recruited and picked first.

The following 4 questions lived on our whiteboard for 10 months:

  • What makes an athlete great?

  • Why aren’t the most physically superior athletes the most successful?

  • Can we identify an athlete with the “x-factor”?

  • Can we identify which athletes will fail?

So, we went to work developing technology that could effectively measure an individual’s mental makeup, determine the shared characteristics of the best athletes in the world, and create predictive algorithms to help teams with prospecting.

In two short years, college and professional sports teams that used our software doubled (from 31% to 63%) their win percentage. The Denver Outlaws, as an example, just won the Major League Lacrosse Championship.

Bringing the Tech to Businesses

As we started to scale, we engaged with a few smart human resource departments at big companies. The results were better than expected. We always had confidence that the technology would work in sports, but the case studies in “the business world” far exceeded our wildest expectations.

  • Sprockets reduced the turnover of our customers.

  • The technology accurately predicted the success rate of 94% of the employees observed.

  • The Sprockets system cost 250X less than competitors in the space.

  • Every company that we worked with saw an increase in sales, employees, and engagement.

  • Sprockets helped companies that previously could not use assessment technology.

Previously, our total available market (TAM) was roughly 150 professional sports teams. If we transitioned our proven technology to help companies with hiring, the TAM would exceed 27,000,000 prospects.


Sprockets helps companies hire more top-performing people. We are able to decrease the number of screening interviews, allow you to conduct unlimited candidate assessments for only $99 per month, and reduce turnover through increased employee engagement.

Sprockets Receives Additional Funding to Fuel Expansion

Sprockets Receives Additional Funding to Fuel Expansion 150 150 Sprockets

Summerville, S.C. – Today, SCRA announces a $125,000 SC Launch, Inc. investment in the hiring solution, Sprockets. The Charleston-based company was accepted into SCRA’s entrepreneurial program, SC Launch, in January 2017.

Sprockets’ hiring solution is used by human resource experts to benchmark current employees and develop a success profile for future job candidates. The company’s pre-hire assessments ensure employers hire people with the highest likelihood of success, resulting in a high-performance workforce and engaged employees. The platform was launched in August and was recently recognized by HR Tech Outlook as one of ten top recruitment software platforms for 2019. The investment from SC Launch, Inc is on the heels of an investment from VentureSouth in October 2018 and will be used to scale outreach amongst small to mid-sized businesses that typically cannot afford to use hiring assessments.

“This funding truly furthers Sprockets mission to make a hiring solution available to companies of all sizes,” said AJ Richichi, Sprockets CEO. “I’m excited about how Sprockets makes the hiring process more accurate and reduces turnover for our customers. With the help of SCRA, we can now bring those benefits to businesses on a national scale.”

“Sprockets is solving a pervasive issue of defining and identifying the right talent for companies large and small,” said Jill Sorensen, Director of Entrepreneurial Programs and Executive Director of SC Launch, Inc. “Our team has been very impressed by their leadership and product, and we are excited to watch their growth.”

SCRA is a state-chartered organization that fuels job creation and grows South Carolina’s innovation economy. Through SC Launch, early-stage companies are provided mentoring and grants and may be eligible for an investment from SC Launch, Inc. The SC Launch program is open to qualified South Carolina companies in the Advanced Materials/Manufacturing, Information Technology and Life Sciences sectors.

About SCRA

http://www.scra.org

Chartered in 1983 by the State of South Carolina as a public, non-profit corporation, SCRA fuels South Carolina’s Innovation Economy by supporting entrepreneurs, enabling academic research and its commercialization, and connecting industry to innovators.

About SC Launch, Inc.

Established in 2006, SC Launch, Inc. is an independent, non-profit corporation affiliated with SCRA, which provides loans and investments to selected South Carolina-based companies participating in the SC Launch program.


Sprockets’ predictive hiring solution is designed to help human resources professionals and business managers make the best hires for their company. With artificial intelligence and psycholinguistics, Sprockets matches candidates against the top performers in a position – ensuring great hires. Check out four reasons why clients love Sprockets.

The HR Tech Outlook logo with text reading "TOP 10 RECRUITMENT SOFTWARE SOLUTION PROVIDERS - 2019"

Sprockets Named Top 10 Recruitment Software for 2019

Sprockets Named Top 10 Recruitment Software for 2019 1564 380 Sprockets

HR Tech Outlook, the industry’s leading tech magazine, recently added Sprockets to their prestigious “Top 10 Recruitment Software” list. (see the article here) We are grateful to be recognized for our positive contributions to the industry and look forward to finding ways to help small businesses hire the right people.

As our team celebrated last night, we took turns writing reasons why we won on the whiteboard. The result was 10 compelling statements that perfectly articulate the value.

SPROCKETS REPORTS ARE TAILORED TO YOUR ORGANIZATION

Other personality assessments presume to know what it takes to be successful at every organization by creating overgeneralized frameworks for, as an example, salespeople. But, does a used car salesman have the same personality as someone who sells nonprofit software? No. Sprockets learns what it takes to be successful in your culture, and helps you hire people that have the highest probability to succeed under your leadership.

SPROCKETS IS THE MOST COST EFFECTIVE ASSESSMENT ON THE MARKET

Traditional tests can cost up to $500 per person (and require a third party consultant). We offer a Freemium model that offers up to 10 assessments per month, free applicant tracking, and Boost for free! For unlimited assessments, customers pay just $99 per month.

SPROCKETS IS INTUITIVE AND BUILT FOR PEOPLE OF ALL TECH ABILITIES

We designed Sprockets to be 100% self-service. It only takes a few minutes to sign up and invite candidates to complete the survey. For those who need a little assistance, we offer free 24-hour chat support and a comprehensive knowledge base with step-by-step guides, video tutorials, and other helpful screenshots.

SPROCKETS ASSESSMENTS ARE BASED ON PREDICTIVE ANALYTICS

When a candidate completes a Sprockets survey, the hiring manager receives a comprehensive Mental Makeup Analysis as well as a score of one through ten based on the their probability to succeed at their company specifically. Our technology is designed to help you predict great hires and reduce poor personnel decisions, not give you unactionable personality data.

SPROCKETS CONNECTS TO YOUR ATS SYSTEMS AND JOB BOARDS.

With Sprockets Boost, customers can connect their Sprockets accounts to their current HR stack. This includes job boards, applicant tracking systems, social networks, email providers, onboarding tools, and much more. With no more bouncing from tool to tool, Sprockets makes it easier than ever before to analyze and hire candidates!

SPROCKETS LEVERAGES CUTTING EDGE ARTIFICIAL INTELLIGENCE.

Sprockets is powered by IBM Watson artificial intelligence, providing us with better ways to collect, analyze, and report large datasets. The technology is getting smarter every day and we are constantly finding new ways to provide value to our customers by leveraging big data.

SPROCKETS IS POWERED BY 80+ YEARS OF SCIENTIFIC RESEARCH AND PSYCHOLOGY.

Sprockets uses the sophisticated and proven science of psycholinguistics to create mental makeup analyses. Since the theory was first developed in 1936, thousands of scientists have been studying how the human mind develops, comprehends, and uses language. Sprockets combines AI with this science to build accurate, validated, and comprehensive reports.

SPROCKETS MAKES THE HIRING PROCESS LESS BIASED.

Technology publication Hypepotamus said it best, “This Startup Makes Hiring Less Biased with AI.” The platform integrates into the diversity and inclusion missions of our customers, and provides the tools to support intellectual and cultural diversity in the workforce. As an added bonus, Sprockets is available in 5 different languages.

SPROCKETS MAKES ASSESSMENTS AVAILABLE TO SMALL BUSINESSES.

Sprockets’ simplicity and low cost brings the well-established power of assessments to every size company and every position. Just as the c-suites of Fortune 500 companies make informed hiring decisions, a local coffee shop can use our assessments to hire the best possible baristas.

SPROCKETS IS FOCUSED ON CHANGING ASSESSMENTS, NOT HR.

We are maniacally focused on disrupting the use of assessments in the hiring process. Sprockets envisions a world where companies of all sizes and disciplines have access to predictive tools like Sprockets. We do not wish to upend your tech stack nor do we recommend a complete change in your people strategy. Sprockets was built to be easily added into any company process!

Thank you to the our customers, employees, investors, and advisors who made this accomplishment possible. With your help, we will further our mission to democratize and disrupt the assessment market.

Tom Brady

How Tom Brady Started Sprockets

How Tom Brady Started Sprockets 1278 680 Sprockets

As Super Bowl LIII nears, Tom Brady (again) makes headlines. This time for willing his Patriots to another AFC Championship win and outdueling rising star Patrick Mahomes and the Chiefs. It took Brady a full 60 minutes plus, but he’s back in the Super Bowl for the 9th time in his career. That’s more appearances for Brady than any NFL franchise.

To be clear, All-Time Super Bowl Appearances:

Tom Brady: 9

Steelers: 8

Cowboys: 8

Broncos: 8

49ers: 6

Packers:5

Brady, like him or not, is clearly in a league of his own.

So How Did Tom Brady Inspire Sprockets?

Sprockets was started as a recruiting tool for professional sports teams!

After watching a documentary about Tom Brady being selected 199th in the draft, our Founder researched hundreds of existing metrics that would explain how 32 NFL teams with all the resources in the world (salary cap $155 million per year) could pass on the greatest athlete of all time… 6 times. Five (#6 pending) Super Bowls later, NFL scouts credit Brady’s success to nebulous and overused sports terms like “heart”, “grit”, and a “winner’s mentality”.

Using those phrases only contribute to the problem as they require subjective and biased opinion. If they were useful, the best players in the league would also be picked first.

So how did Tom, four-time Super Bowl MVP, Brady fall to the 6th round? With the right predictive data could someone have foreseen his dominance?

The following four questions lived on our whiteboard for 10 months:

  • What makes an athlete great?

  • Why aren’t the most physically superior athletes the most successful?

  • Can we identify an athlete with the “x-factor”?

  • Can we identify which athletes will fail?

So, we went to work developing technology that could effectively measure an individual’s mental makeup, determine the shared characteristics of the best athletes in the world, and create predictive algorithms to help teams with prospecting.

In two short years, college and professional sports teams that used our software doubled (from 31% to 63%) their win percentage. The Denver Outlaws, as an example, just won the Major League Lacrosse Championship. Congrats, team!

Sports-Selection Tool to Hiring?

As we started to scale, we engaged with a few really smart human resource professionals at big companies… and the results were better than expected. We always had confidence that the technology would work in sports, but the case studies in “the business world” far exceeded our wildest expectations.

  • Sprockets reduced the turnover of our customers.

  • Sprockets accurately predicted the success rate of 94% of the employees observed.

  • Sprockets cost 250X less than competitors in the space.

  • Every company that we worked with saw an increase in sales, employees, and engagement.

  • Sprockets helped companies that previously could not use assessment technology.

Whether you are searching for the next greatest QB of all time, a CEO, or a cashier, Sprockets provides you with all the data you need to build your best team.

Meet the Sprockets CEO

Meet the Sprockets CEO Sprockets

Jump in and get to know Sprockets’ Founder and CEO, AJ Richichi, and how he got started in HR Tech.

AJ Richichi, the CEO of SprocketsWhat tabs are open on your computer right now?

Gmail, Twitter, Stack Overflow, ESPN, and GDrive.

What was your first job?

I grew up in a really small town in Upstate NY. When I was in 6th grade, I annoyed my much cooler older brother until he agreed to let me be his “music manager” (whatever that meant). We released a three-song CD called “Summer Crush” and donated all proceeds to cancer research. He later attended Berkeley and is now a professional musician. It’s amazing that he made it despite my influence!

Why HR tech? Why not another discipline?

Great question. It’s really simple: I love business, I love people, and I love tech. Sprockets has given me an opportunity to build technology that helps businesses find awesome people. I’ve spent the last three years learning about the challenges of HR executives learning about benefits, compliance, recruiting, onboarding, culture, safety, compliance, interviewing, and so much more. When do y’all sleep?! I have tremendous respect for people in HR. They are tasked with the company’s most important responsibilities with very little tech or tools. My hope is that Sprockets can take the weight off their shoulders and enable them to make awesome personnel decisions.

What’s your favorite event in Charleston?

That’s easy… Charleston Fashion Week. It’s so far out of my comfort zone, but the entrepreneur in me loves watching the designers, bloggers, and models fulfilling their dreams on their biggest stage. If you go, find the mastermind behind JoJo Rings. Her name is Jordan Richichi. I’ll be somewhere in the corner holding her stuff!

What is your advice to those who want to start a business?

Use your chips wisely. Social capital is very valuable for any technology start-up, but it is also very limited. When we first landed in Charleston, and then expanded to Greenville, we placed an emphasis on “observation” before “saturation”. For nearly a year we attended events without name tags, built strong relationships exclusively with customers that we hand-selected, and actively rejected any and all media (social, blog, PR). This gave us additional time to develop our technology, pick the right markets and customers, grow our team, gain mentors, and learn more about the competition. Far too often startups burn capital, both monetary and social, by prematurely sponsoring events, throwing parties, and jumping into markets they don’t fully understand. I’ve made this mistake on previous projects.

What’s your favorite event in Greenville?

I have a real emotional connection with DisruptHR Greenville. When I first came to South Carolina, I wanted desperately to have a positive impact on the community. It’s one thing to start a business– it’s an entirely different animal to host a global conference. With a lot of Redbull and amazing support from mentors, sponsors, speakers, and community leaders, we were able to pull off two successful events in twelve months. My experience with DisruptHR speaks to Greenville’s collaborative culture. Here I was, a 23-year-old Yankee, given an opportunity to try something new. Thank you so much to everyone who made it possible!

What are you doing when you’re not working?

I love watching sports, whether I’m checking out a five-star recruit at a Fort Dorchester football game, heading up to Greenville to watch my nephew in little league soccer, or chanting to Sandstorm at William’s Brice. My wife and I hope to see a new SEC stadium every year. This season we’re heading to the Swamp!

Do you want to give any shoutouts?

Yes! Everyone go to www.charlestonopensource.com and become a digital ambassador! They are a people-powered movement bringing together developers, designers, entrepreneurs, and tech leaders to share all the amazing things happening in Charleston.


Sprockets helps companies hire more top-performing people. Our assessment discovers the shared characteristics of your best people and uses that information to predict a new hire’s likelihood to succeed in a position before they’re hired.

Start predicting employee success with a free account today! No credit card required.