• Announcing Our $10M Series A Funding Click here to learn more.

The Sprockets Team

Announcing Our $10M Series A Funding

Sprockets Receives $10M to Make Hiring Process More Equitable for Employers and Job Seekers

Sprockets Receives $10M to Make Hiring Process More Equitable for Employers and Job Seekers 1016 425.31 Sprockets

Today, we officially closed our Series A funding at $10mm with participation from Forte Ventures, Healthy Ventures, Thayer Ventures, Lytical Ventures, Blu Ventures, and VentureSouth. The investment will help Sprockets further help business owners hire and retain the very best hourly employees, even during a labor crisis. 

Sprockets CEO and founder AJ Richichi said, “We are building a better way to hire. This capital will help us bring an equitable and efficient hiring process to millions of companies and job seekers nationwide.”

Our hiring platform reveals which applicants are right for your needs, empowering you to build a strong, cohesive staff that will stay long-term. Trusted by some of the world’s biggest brands, it’s proven to boost 90-day employee retention by an average of 43%.

 

 

What Does This Mean for You? 

Sprockets understands the frustrations you are currently facing at your business are so much more than not knowing how to staff during unprecedented times.

“Many feel handcuffed by government stimulus payments, COVID-19 shutdowns, inflation, and generational changes to candidate behavior,” Richichi explained. “Companies that deploy our software are statistically faster, less discriminatory, and less prone to error.”  

This round will allow Sprockets to undergo dramatic growth and expansion in order to lessen your hiring headaches and ensure an easy, seamless use of our hiring platform. 

Our Growth and Accomplishments

The funding comes a few months after we achieved 10x growth at the peak of the labor crisis.  

Sprockets helped thousands of customers and hundreds of thousands of candidates in the QSR and hospitality industries in 2021. We are so proud of what we have accomplished but know there is much more work to be done. 

“We sincerely appreciate the overwhelming support from customers, partners, investors, and team members,” Richichi said, expressing his gratitude.

Our company is also lucky to have investors who share our passion for fixing a broken hiring process. Tom Hawkins, founder and managing partner of Forte Ventures, states, “The Sprockets technology solution is invaluable to hiring managers in QSR, hospitality, and multiple other industries with hourly workers. Imagine the change that Sprockets will have on worker satisfaction and career stability within a segment of the population that has historically been ignored by most of the HR tech players. We’re excited to have led Sprockets’ Series A financing and look forward to supporting the management team moving forward.” 

Other investors who participated in our Series A round can attest to Sprockets’ success, particularly in the face of a labor crisis. “Businesses need easier and faster ways of making good hires,” Anya Schiess, co-founder and general partner at Healthy Ventures said. “Sprockets solves this problem with candidate-focused automation.

Richichi, along with the rest of the Sprockets team, is grateful for this rare opportunity. “We are challenging a hiring process that’s been static for hundreds of years, and being rewarded with great traction,” he said. “We’ve been fortunate enough to sign the world’s biggest brands, integrate with industry leading technologies, and build a world-class team.”

Hiring Success Story: 95% Employee Retention in 90 Days

We recently helped a 50+ location Bojangles group achieve 95% employee retention in just 90 days. With the help of Sprockets’ Applicant Matching System, the franchise was able to achieve an ROI of 14x and uncover over $134,000 in savings. The employees they hired with Sprockets stayed longer than those who were hired without, proving the ability of our platform to accurately predict applicant success and increase employee retention. It’s possible for your business to achieve similar success. To learn more about how our AI-powered platform can help change the future of your own hiring, schedule a free, 15-minute demo here.

 

Sprockets' booth at one of the trade shows we attended in 2021 with text reading: 2021 Trade Show Recap: How Sprockets Helped Businesses Stabilize Staffing Levels

2021 Trade Show Recap: How Sprockets Helped Businesses Stabilize Staffing Levels

2021 Trade Show Recap: How Sprockets Helped Businesses Stabilize Staffing Levels 1016 528 Sprockets

Although 2021 was full of unpredictable challenges, our passionate team helped struggling businesses harness the power of Sprockets to stabilize staffing levels during the labor crisis. Despite some cancellations, we were fortunate enough to attend six trade shows this year and connect with business owners all over the world. 

What This Means for You

Many businesses are struggling with high employee turnover, but yours doesn’t have to be one of them. We have the solution and want to help. Sprockets empowers you to be selective – even with a shallow applicant pool – and hire high-quality workers who will stay long-term. Trade shows enable us to create meaningful relationships with others and expand our horizons to additional industries, therefore helping as many people as possible build the best teams.

Our mission is to transform the traditional hiring process into an equitable one; we believe everyone deserves a fair chance. Our AI-powered platform identifies the ideal applicants without the need for resumes or interviews, eliminating potential bias.

 

 

We Attended the Following Trade Shows in 2021:

1. The International Pizza Expo & Conference

Our Sprockstars traveled to Las Vegas for the world’s largest pizza industry event: The International Pizza Expo & Conference. Thousands of pizza suppliers around the globe attended the conference which featured seminars, workshops, demos, and even pizza-themed competitions! Our team networked with suppliers, owners, and operators from a plethora of pizza brands about how Sprockets can solve their hiring challenges. Morgan Knightes, one of our Sales Development Representatives who attended the trade show, said, “We went to the Pizza Expo during the height of the hiring crisis, so people were really interested in what we were offering.” Join us at the 38th annual Pizza Expo from March 22-24 in Las Vegas, Nevada.

2. Multi-Unit Franchising Conference (MUFC)

Once again, Sprockstars traveled to Las Vegas to connect with over 2,000 multi-unit franchise owners, operators, leaders, and suppliers. We had the opportunity to hear from world-class leaders like professional football hall of fame running back, Emmit Smith, and New York Times bestselling author, Jesse Itzler, to expand our knowledge of what it takes to be successful. This annual “must-attend” event also featured strategies for multi-unit, multi-brand growth, workshops, and 280+ smart solutions. MUFC has been held at Ceasar’s Forum since 2013. Their next trade show will take place from March 29 to April 1, 2022.

3. Franchise Management Advisory Council (FRANMAC)

Our team headed to Denver, Colorado, to taco ‘bout how Sprockets’ solution can stabilize staffing levels in just 90 days. Established in 1985, FRANMAC supports all Taco Bell franchise locations in the United States. “FRANMAC was my first trade show, so it was super cool to see the whole process,” said Sprockets Senior Sales Representative Tyler Chambers. “Forming relationships with people while showing them how we can make their hiring process easier was fulfilling and rewarding.” In addition to the opportunity to connect with Taco Bell owners, operators, and hiring managers, the association offered attendees unique menu items to try. Their 2022 trade show will be held in Las Vegas, Nevada, from October 3-6. 

4. Domino’s Franchisee Association (DFA)

Yet another trade show in Las Vegas, this one was anything but cheesy! Our team was able to share the power of Sprockets with vendors, owners, operators, and members of the DFA community.  “As a newly approved supplier, this was our first time exhibiting at the Domino’s Franchise Association show,” said Zach Matook, Sprockets’ Director of Marketing. “We were able to meet multiple franchisees from all over the country and really get a sense of their passion for the Domino’s brand.” They were able to showcase how our AI-powered platform can boost 90-day employee retention by an average of 43% to many various brands. Matook added, “Since the show, many new DFA members have joined our community of Sprockets customers!” Their 2022 trade show has yet to be announced.

5. National Association of Convenience Stores (NACS)

Switching gears (and industries), we traveled to Chicago, Illinois, to attend one of the largest trade shows in the United States: NACS. This annual, world-class event allowed us to meet thousands of new people within the convenience-store industry. We were honored to learn from the leading global trade association, which supports 50 countries. Approximately 24,000 attendees, including brands like AmeriGas, BioSteel, and Anheuser-Busch, discussed how to advance their business. In addition, NACS offered their audience an array of valuable content such as leadership development programs, global industry insights, and timely solutions. You can connect with more NACS members at the Las Vegas Convention Center next year from October 1-4.

6. National Owners Association (NOA)

Lastly, our team attended the fourth annual NOA trade show in Colorado. This independent association aims to unify franchise owners, suppliers, and stakeholders. Their ultimate goal is to collaborate on financial and franchise-related decisions for the better of the system. In fact, our company recently became a member and supplier partner of NOA. On their behalf, we made a charitable donation of $2,000 to the Ronald McDonald House to help families in need. We look forward to continue working with NOA to support employers, employees, and members of the community. 

Streamline Your Hiring Process With Sprockets

Attending these trade shows has enhanced our understanding of our audience and taught us what we can do better to support our customers. We are constantly improving our platform to enhance the Sprockets experience for both employers and applicants. If you missed us at the trade shows, no worries – you can still schedule a free, 15-minute demo of our platform. We’ll show you how you can increase employee retention by 43% in just 90 days like other top brands

Two kids in a hospital with text reading, "Sprockets Gives Back to Families in Need: Donates to RMHC"

Sprockets Gives Back to Families in Need: Donates to RMHC

Sprockets Gives Back to Families in Need: Donates to RMHC 1016 528 Sprockets

Sprockets has donated $2,000 to the Ronald McDonald House Charities on behalf of the National Owners Association (NOA) to help families receive the care they deserve. To read more about the NOA, check out our blog, “Sprockets Joins the National Owners Association to Better Serve Customers and the Community.”

About Ronald McDonald House Charities

Families shouldn’t have to go through uncertain times without proper care. Ronald McDonald House Charities (RMHC) aims to give families around the world a place to stay while receiving medical treatment as well as resources they need to feel safe and comfortable. Several RMHC houses also offer recreational activities, educational programs, sibling-support services, art and music therapy, and gardening opportunities. According to the RMHC website, “Research shows that patients whose families stayed at the Ronald McDonald Houses are the sickest, traveled the farthest distances, and spent the longest time in the hospital.”

How Our Donation Will Help Families

Our RMHC global donation will help provide “essential support and resources to our 260 RMHC organizations and families around the world when they need it most.” To date, RMHC has saved families more than $443 million on meals, hotel, medical, and other related expenses. There are Ronald McDonald Houses in 62 countries with a combined total of 1.4 million overnight stays.

Our Shared Values

Sprockets shares RMHC’s core values, like equality, kindness, and compassion. We believe everyone deserves an equal opportunity for employment and want to transform the traditional hiring process – often full of bias – to a more equitable one. In the words of our CEO and Co-Founder, AJ Richichi, “We want to give everyone a fair shake, regardless of where they are from and what they look like.” Like a relay athlete or a sprocket in a machine, the right employee joins colleagues to drive an organization forward in efficiency and harmony.

 

 

We look forward to working together – with both RMHC and NOA – as we build a better future for owners, hourly workers, and our communities. 

A picture of AJ Richichi and text reading, "Scribble Features Sprockets’ CEO as a Leader of Innovation"

Scribble Features Sprockets’ CEO as a Leader of Innovation

Scribble Features Sprockets’ CEO as a Leader of Innovation 1016 528 Sprockets

How does a dorm-room project evolve into a rapidly growing tech startup that’s changing the way people think about hiring? The team behind Scribble, a project launched by the South Carolina Department of Commerce, sat down with AJ Richichi to find out. Check out the interview below to discover the story behind Sprockets and its innovative solution. You’ll meet our CEO and hear his thoughts on the current state of hiring, artificial intelligence, entrepreneurship, and more.

AJ Richichi: Creating a More Effective, Equitable Hiring Process Through Artificial Intelligence

How Hiring Is Flawed

Change isn’t easy, especially when it comes to changing a process that businesses have trusted for years, but it’s necessary if we want to fix a broken system. The traditional hiring process is biased, time-consuming, and ineffective. Plus, companies are struggling to maintain staffing levels and lose thousands of dollars each year due to high employee turnover. AJ Richichi helps people solve all of these issues using the Sprockets platform.

As Richichi mentions in the interview, “White-sounding names get 50% more callbacks than non-white-sounding names. The average general manager will ask between seven and nine illegal interview questions every single phone call. We want to give everyone a fair shake, regardless of where they’re from, where they went to college, and what they look like, to get employment.”

Richichi’s Innovative Solution

Sprockets users don’t need to worry about staffing issues, wasted interview time, or potential bias. Our AI-powered platform reveals which applicants will succeed like a location’s top performers using a three-question survey and a simple scoring system. It empowers business owners and operators to hire the best workers every time without even looking at a resume. Plus, it’s proven to boost employee retention and reduce the amount of time spent on the hiring process so people can focus on daily operations.

Eliminate Bias, Save Time, and Reduce Employee Turnover

The Sprockets platformA lot has changed since Richichi’s days in the dorm room, but one thing remains the same: his passion for matching people to possibilities. Sprockets is now a trusted hiring solution for top brands like Domino’s and Taco Bell. Plus, it integrates seamlessly with other popular HR tools, such as McHire and TalentReef.

“We have been empowered to more quickly focus on the candidates that closely match our hiring profile, generating a higher success rate of new hires in our system and eliminating wasted interview time. We feel great about our progress, and the impact was nearly immediate.”

– Bob Fenzel, VP of Wingstop

Schedule a free demo today to predict applicant success with Sprockets, ultimately reducing costly employee turnover!

A woman showing a laptop screen of the Sprockets hiring platform

SENTIO Becomes “Sprockets” as We Set Our Sights Even Higher for 2021

SENTIO Becomes “Sprockets” as We Set Our Sights Even Higher for 2021 1016 528 Sprockets

Big things are happening here at Sprockets! We recently received a $3.4mm venture raise after all of our success in 2020. This investment puts us in an even better position to serve customers in the new year with feature expansions and integrations with other major hiring tools that you utilize. During this time, we’re transforming ourselves to convey our mission more effectively: to harmoniously unite the right people with the right possibilities.

Whether you’re an applicant or employer, you can rest assured that Sprockets has what you need. We’re defining the future of the hourly workforce with our Applicant Matching System.

New Name, Same Mission

While our name has changed, our commitment to you has not. People need to get back to work, especially after such a turbulent year, and you need to find the best of the best for your business to achieve success in 2021. Our data-driven platform is still the go-to solution for matching the right people to the right possibilities with pinpoint accuracy. When you succeed, we succeed!

Change isn’t always easy, but this one is. We want to assure our current customers that this doesn’t affect how you interact with our hiring platform. You don’t need to do anything differently besides enjoy the new and improved look of our company. Use our platform, as usual, to continue finding the right candidates for your team. Of course, feel free to contact us with any questions or concerns you might have. We’re always here to help, especially during transition. 

The Story Behind “Sprockets”

Have you ever really watched a relay race? It’s a thing of beauty to see a group of athletes working together, seamlessly handing off to one another with perfect choreography, moving forward in tandem toward the same goal. Like a relay athlete or a sprocket in a machine, the right employee joins colleagues to drive an organization forward in efficiency and harmony.

Simply put, “Sprockets” represents our mission more clearly. “Sentio” means “to understand,” but we go far beyond understanding workplaces and candidates. We determine if candidates will fit — and work harmoniously — with other coworkers, thrive in their unique environments, and stay long-term.

Exciting News and Plans for the Future

We’ve always been a forward-thinking company, and that remains the same as well. The updates to our name and appearance offer a taste of what’s to come as we shape the future of hiring. You can look forward to many more improvements and enhancements to your experience with our platform, especially since Sprockets recently acquired a $3.4 million raise from venture-capitalist investors. We’d like to thank the following companies for their contributions and confidence:

It’s rare for any South-Carolina startup to receive investments from outside the Southeast, which is why it’s truly remarkable how a company such as ours was able to attract world-class funding during a global pandemic. This invigorating news has us excited for the future as we look to make 2021 the best year yet for Sprockets and all of our loyal customers!

Sprockets: It’s Not Magic — It’s Logic

If you don’t currently use our platform and are interested in enjoying the success that so many satisfied customers have achieved, we’d love to help. Take a moment to book a meeting with one of our team members to learn more about how Sprockets’ sophisticated solution to hiring can reduce employee turnover, saving you time and money. It might be the best decision you make for your business!

People huddled in a circle with hands in the middle

Company Culture and the Impact on Profits

Company Culture and the Impact on Profits 2048 1365 Sprockets

Having been a senior executive at a billion-dollar company I can tell you that company culture is important, however, it normally doesn’t trump profits. If you are ready to make a change in your workplace, be mindful of this. To be effective, discuss the direct correlation between a high-performance culture, productivity, and profits in these three steps.

Tip 1: Don’t get too “soft” during your conversation.

The hard truth is that no CEO wants unhappy and disengaged employees, but, in most cases, they are not willing to trade profit to have them. The good news is that great companies have both. Salesforce was rated the best place to work in the country in 2017 by FORBES with operating income over $2.2 billion. It can be done.

"Only 15% of employees nationwide are engaged - costing companies thousands of dollars"Tip 2: Have an Itemized Proposal

If you need to ask for a budget to implement some of your ideas, be thoughtful, and have an itemized proposal. The more thoughtful your presentation, the more likely you will get the budget you need. The more you can tie your initiatives to business performance the better. Be bold, but be prepared to back up your conclusions with facts.

Tip 3: Start Slow

If this is the first time your company is implementing cultural initiatives you might want to start slow with things that don’t cost any money, like coordinating a charity event, or a scavenger hunt. Once the CEO sees the benefit he or she might be willing to cut loose a few dollars to see just how far you and your team can take things.


Read the full E-Book from Pete Richichi on How to Discover and Build Your Company Culture with a free download.

A woman and text reading "X-FACTOR"

Sprockets’ Start in Sports

Sprockets’ Start in Sports 732 414 Sprockets

“We succeeded in building the best sports recruiting tool in the country. Now, it’s time to change the HR industry.”

Did you know that Sprockets started as a sports recruiting tool for professional sports teams? After watching a documentary about Tom Brady being selected 199th in the draft, our Founder researched hundreds of existing metrics that would explain how 32 NFL teams with all the resources in the world (salary cap $155 million per year) could pass on the greatest athlete of all time… 6 times. Five Super Bowls later, NFL scouts credit Brady’s success to nebulous and overused sports terms like “heart”, “grit”, and a “winner’s mentality”.

Using those phrases only contributes to the problem as they require subjective and biased opinion. If they were useful, the best players in the league would also be recruited and picked first.

The following 4 questions lived on our whiteboard for 10 months:

  • What makes an athlete great?

  • Why aren’t the most physically superior athletes the most successful?

  • Can we identify an athlete with the “x-factor”?

  • Can we identify which athletes will fail?

So, we went to work developing technology that could effectively measure an individual’s mental makeup, determine the shared characteristics of the best athletes in the world, and create predictive algorithms to help teams with prospecting.

In two short years, college and professional sports teams that used our software doubled (from 31% to 63%) their win percentage. The Denver Outlaws, as an example, just won the Major League Lacrosse Championship.

Bringing the Tech to Businesses

As we started to scale, we engaged with a few smart human resource departments at big companies. The results were better than expected. We always had confidence that the technology would work in sports, but the case studies in “the business world” far exceeded our wildest expectations.

  • Sprockets reduced the turnover of our customers.

  • The technology accurately predicted the success rate of 94% of the employees observed.

  • The Sprockets system cost 250X less than competitors in the space.

  • Every company that we worked with saw an increase in sales, employees, and engagement.

  • Sprockets helped companies that previously could not use assessment technology.

Previously, our total available market (TAM) was roughly 150 professional sports teams. If we transitioned our proven technology to help companies with hiring, the TAM would exceed 27,000,000 prospects.


Sprockets helps companies hire more top-performing people. We are able to decrease the number of screening interviews, allow you to conduct unlimited candidate assessments for only $99 per month, and reduce turnover through increased employee engagement.

Sprockets Receives Additional Funding to Fuel Expansion

Sprockets Receives Additional Funding to Fuel Expansion 150 150 Sprockets

Summerville, S.C. – Today, SCRA announces a $125,000 SC Launch, Inc. investment in the hiring solution, Sprockets. The Charleston-based company was accepted into SCRA’s entrepreneurial program, SC Launch, in January 2017.

Sprockets’ hiring solution is used by human resource experts to benchmark current employees and develop a success profile for future job candidates. The company’s pre-hire assessments ensure employers hire people with the highest likelihood of success, resulting in a high-performance workforce and engaged employees. The platform was launched in August and was recently recognized by HR Tech Outlook as one of ten top recruitment software platforms for 2019. The investment from SC Launch, Inc is on the heels of an investment from VentureSouth in October 2018 and will be used to scale outreach amongst small to mid-sized businesses that typically cannot afford to use hiring assessments.

“This funding truly furthers Sprockets mission to make a hiring solution available to companies of all sizes,” said AJ Richichi, Sprockets CEO. “I’m excited about how Sprockets makes the hiring process more accurate and reduces turnover for our customers. With the help of SCRA, we can now bring those benefits to businesses on a national scale.”

“Sprockets is solving a pervasive issue of defining and identifying the right talent for companies large and small,” said Jill Sorensen, Director of Entrepreneurial Programs and Executive Director of SC Launch, Inc. “Our team has been very impressed by their leadership and product, and we are excited to watch their growth.”

SCRA is a state-chartered organization that fuels job creation and grows South Carolina’s innovation economy. Through SC Launch, early-stage companies are provided mentoring and grants and may be eligible for an investment from SC Launch, Inc. The SC Launch program is open to qualified South Carolina companies in the Advanced Materials/Manufacturing, Information Technology and Life Sciences sectors.

About SCRA

http://www.scra.org

Chartered in 1983 by the State of South Carolina as a public, non-profit corporation, SCRA fuels South Carolina’s Innovation Economy by supporting entrepreneurs, enabling academic research and its commercialization, and connecting industry to innovators.

About SC Launch, Inc.

Established in 2006, SC Launch, Inc. is an independent, non-profit corporation affiliated with SCRA, which provides loans and investments to selected South Carolina-based companies participating in the SC Launch program.


Sprockets’ predictive hiring solution is designed to help human resources professionals and business managers make the best hires for their company. With artificial intelligence and psycholinguistics, Sprockets matches candidates against the top performers in a position – ensuring great hires. Check out four reasons why clients love Sprockets.

The HR Tech Outlook logo with text reading "TOP 10 RECRUITMENT SOFTWARE SOLUTION PROVIDERS - 2019"

Sprockets Named Top 10 Recruitment Software for 2019

Sprockets Named Top 10 Recruitment Software for 2019 1564 380 Sprockets

HR Tech Outlook, the industry’s leading tech magazine, recently added Sprockets to their prestigious “Top 10 Recruitment Software” list. (see the article here) We are grateful to be recognized for our positive contributions to the industry and look forward to finding ways to help small businesses hire the right people.

As our team celebrated last night, we took turns writing reasons why we won on the whiteboard. The result was 10 compelling statements that perfectly articulate the value.

SPROCKETS REPORTS ARE TAILORED TO YOUR ORGANIZATION

Other personality assessments presume to know what it takes to be successful at every organization by creating overgeneralized frameworks for, as an example, salespeople. But, does a used car salesman have the same personality as someone who sells nonprofit software? No. Sprockets learns what it takes to be successful in your culture, and helps you hire people that have the highest probability to succeed under your leadership.

SPROCKETS IS THE MOST COST EFFECTIVE ASSESSMENT ON THE MARKET

Traditional tests can cost up to $500 per person (and require a third party consultant). We offer a Freemium model that offers up to 10 assessments per month, free applicant tracking, and Boost for free! For unlimited assessments, customers pay just $99 per month.

SPROCKETS IS INTUITIVE AND BUILT FOR PEOPLE OF ALL TECH ABILITIES

We designed Sprockets to be 100% self-service. It only takes a few minutes to sign up and invite candidates to complete the survey. For those who need a little assistance, we offer free 24-hour chat support and a comprehensive knowledge base with step-by-step guides, video tutorials, and other helpful screenshots.

SPROCKETS ASSESSMENTS ARE BASED ON PREDICTIVE ANALYTICS

When a candidate completes a Sprockets survey, the hiring manager receives a comprehensive Mental Makeup Analysis as well as a score of one through ten based on the their probability to succeed at their company specifically. Our technology is designed to help you predict great hires and reduce poor personnel decisions, not give you unactionable personality data.

SPROCKETS CONNECTS TO YOUR ATS SYSTEMS AND JOB BOARDS.

With Sprockets Boost, customers can connect their Sprockets accounts to their current HR stack. This includes job boards, applicant tracking systems, social networks, email providers, onboarding tools, and much more. With no more bouncing from tool to tool, Sprockets makes it easier than ever before to analyze and hire candidates!

SPROCKETS LEVERAGES CUTTING EDGE ARTIFICIAL INTELLIGENCE.

Sprockets is powered by IBM Watson artificial intelligence, providing us with better ways to collect, analyze, and report large datasets. The technology is getting smarter every day and we are constantly finding new ways to provide value to our customers by leveraging big data.

SPROCKETS IS POWERED BY 80+ YEARS OF SCIENTIFIC RESEARCH AND PSYCHOLOGY.

Sprockets uses the sophisticated and proven science of psycholinguistics to create mental makeup analyses. Since the theory was first developed in 1936, thousands of scientists have been studying how the human mind develops, comprehends, and uses language. Sprockets combines AI with this science to build accurate, validated, and comprehensive reports.

SPROCKETS MAKES THE HIRING PROCESS LESS BIASED.

Technology publication Hypepotamus said it best, “This Startup Makes Hiring Less Biased with AI.” The platform integrates into the diversity and inclusion missions of our customers, and provides the tools to support intellectual and cultural diversity in the workforce. As an added bonus, Sprockets is available in 5 different languages.

SPROCKETS MAKES ASSESSMENTS AVAILABLE TO SMALL BUSINESSES.

Sprockets’ simplicity and low cost brings the well-established power of assessments to every size company and every position. Just as the c-suites of Fortune 500 companies make informed hiring decisions, a local coffee shop can use our assessments to hire the best possible baristas.

SPROCKETS IS FOCUSED ON CHANGING ASSESSMENTS, NOT HR.

We are maniacally focused on disrupting the use of assessments in the hiring process. Sprockets envisions a world where companies of all sizes and disciplines have access to predictive tools like Sprockets. We do not wish to upend your tech stack nor do we recommend a complete change in your people strategy. Sprockets was built to be easily added into any company process!

Thank you to the our customers, employees, investors, and advisors who made this accomplishment possible. With your help, we will further our mission to democratize and disrupt the assessment market.

Tom Brady

How Tom Brady Started Sprockets

How Tom Brady Started Sprockets 1278 680 Sprockets

As Super Bowl LIII nears, Tom Brady (again) makes headlines. This time for willing his Patriots to another AFC Championship win and outdueling rising star Patrick Mahomes and the Chiefs. It took Brady a full 60 minutes plus, but he’s back in the Super Bowl for the 9th time in his career. That’s more appearances for Brady than any NFL franchise.

To be clear, All-Time Super Bowl Appearances:

Tom Brady: 9

Steelers: 8

Cowboys: 8

Broncos: 8

49ers: 6

Packers:5

Brady, like him or not, is clearly in a league of his own.

So How Did Tom Brady Inspire Sprockets?

Sprockets was started as a recruiting tool for professional sports teams!

After watching a documentary about Tom Brady being selected 199th in the draft, our Founder researched hundreds of existing metrics that would explain how 32 NFL teams with all the resources in the world (salary cap $155 million per year) could pass on the greatest athlete of all time… 6 times. Five (#6 pending) Super Bowls later, NFL scouts credit Brady’s success to nebulous and overused sports terms like “heart”, “grit”, and a “winner’s mentality”.

Using those phrases only contribute to the problem as they require subjective and biased opinion. If they were useful, the best players in the league would also be picked first.

So how did Tom, four-time Super Bowl MVP, Brady fall to the 6th round? With the right predictive data could someone have foreseen his dominance?

The following four questions lived on our whiteboard for 10 months:

  • What makes an athlete great?

  • Why aren’t the most physically superior athletes the most successful?

  • Can we identify an athlete with the “x-factor”?

  • Can we identify which athletes will fail?

So, we went to work developing technology that could effectively measure an individual’s mental makeup, determine the shared characteristics of the best athletes in the world, and create predictive algorithms to help teams with prospecting.

In two short years, college and professional sports teams that used our software doubled (from 31% to 63%) their win percentage. The Denver Outlaws, as an example, just won the Major League Lacrosse Championship. Congrats, team!

Sports-Selection Tool to Hiring?

As we started to scale, we engaged with a few really smart human resource professionals at big companies… and the results were better than expected. We always had confidence that the technology would work in sports, but the case studies in “the business world” far exceeded our wildest expectations.

  • Sprockets reduced the turnover of our customers.

  • Sprockets accurately predicted the success rate of 94% of the employees observed.

  • Sprockets cost 250X less than competitors in the space.

  • Every company that we worked with saw an increase in sales, employees, and engagement.

  • Sprockets helped companies that previously could not use assessment technology.

Whether you are searching for the next greatest QB of all time, a CEO, or a cashier, Sprockets provides you with all the data you need to build your best team.