Domino's, Team Bailey, Drives Massive ROI with Sprockets: A Story of Unprecedented Hiring Success

Team Bailey, one of the largest Domino’s franchisees in the nation, has delivered a powerful endorsement of the Sprockets hiring platform, citing dramatic improvements in hiring efficiency and a massive reduction in recruiting expenses since fully integrating the system. In short, the group reached record staffing levels while cutting recruiting expenses by 90%.During a recent call between Sprockets and Team Bailey’s leadership, Matthew Johnson shared compelling data that speaks volumes about the platform’s impact on their operation, which spans a workforce now exceeding 3,000 employees.

Indeed Advertising Spend Plummets by Over 90%

Perhaps the most startling metric shared was the immediate and dramatic reduction in third-party advertising costs. Team Bailey confirmed that they have slashed their Indeed advertising budget by an incredible 90% to 92% month over month compared to the previous year.

This massive cost saving highlights the effectiveness of Sprockets in generating and converting organic applicant traffic, drastically lowering the cost-per-hire and demonstrating a clear, rapid return on investment.

Since implementing the Sprockets system in mid-August, Team Bailey has seen its hiring metrics soar. Mr. Johnson reported that the average weekly hires have increased by an impressive 10% to 15%. This significant bump in recruitment volume has directly contributed to the franchise’s strongest staffing levels on record.

“Staffing levels are at their highest point, bouncing around 3,000 employees,” Johnson noted, a testament to the system’s ability to drive successful hires and maintain a robust workforce. This hiring efficiency has allowed Team Bailey to solidify its position as a top-tier operator in the competitive quick-service restaurant (QSR) space.

The Need for a Controlled, Modern SolutionMatthew Johnson’s positive results are set against a backdrop of deep dissatisfaction with legacy hiring systems, particularly SmartRecruiters, which he criticized for failing to meet the legal and operational needs of a large-scale U.S. franchise.

Ultimately, the move to Sprockets was driven by a need for control and speed. Mr. Johnson concluded the discussion by reflecting on the internal decision: “I convinced Brian that we could hire faster if we changed into a system that we controlled.”

Ultimately, the move to Sprockets was driven by a need for control and speed, which included the ability to move from centralized to a distributed General Manager (GM) hiring model across their 160+ locations. Mr. Johnson concluded the discussion by reflecting on the internal decision: “I convinced Brian that we could hire faster if we changed into a system that we controlled.”

The experience of Team Bailey serves as a powerful case study for all growing franchises: leveraging automated, compliant, and data-rich hiring technology is not just an operational preference—it is a critical strategy for massive ROI, legal risk mitigation, and achieving all-time high staffing success.

Domino’s, Team Bailey, Drives Massive ROI with Sprockets: A Story of Unprecedented Hiring Success

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