If you’re a business owner or operator, then you’ve likely heard about the importance of employee engagement. Numerous bloggers, conference speakers, and publications have touted it as a key driver for business success in today’s competitive marketplace. What is it really, and why is it important? In simple terms, employee engagement refers to the emotional connection that employees have with their job or employer.
Engaged employees go beyond their basic work functions to actively contribute to the company’s goals. An engaged employee produces better work, more profit, and provides a higher retention rate for the company. It may seem that employees should be naturally engaged by the standard work benefits and reliability of their job. However, a recent survey by Gallup revealed that only 36% of workers are actively engaged. Read on to investigate the key benefits of employee engagement and how it could positively affect your company.
Benefits of Employee Engagement
Boost in Productivity
Those who are engaged recognize the company goals and how they can help reach them. They see their purpose in the company and know that their actions make an impact. With that type of belief and engagement, they work harder than their less-engaged peers. Companies lose over $500 billion on an annual basis from disengaged employees.
Sir Richard Branson once advised business owners to prioritize their employees rather than customers. This is because “if you take care of your employees, they will take care of the clients,” as he put it. Increasing your employee engagement level ultimately leads to better customer service, as your employees will be friendlier and more attentive at work. Such employees will also be great brand ambassadors and will do anything to leave a great impression on your customers.
Better Work Quality
Engaged employees will always put in maximum effort to deliver the best results at work. Since they tend to be highly motivated, they are more precise in each task and bring the same amount of dedication. This makes them highly efficient. They also strive to better their work quality by attending seminars, learning from mentors, and taking courses.
When you keep your zealous employees engaged, they will strive to do their level best. This will make them continuously innovative as they try to ensure that the company retains a positive image. Research shows that 78% of employees who have a space to innovate and remain creative at the workplace are more loyal. This ultimately leads to higher retention.
Engaged people are more productive. They focus harder on getting work done and feel a responsibility to meet and exceed goals. In fact, a Gallup poll indicated that engaged employees are 21% more productive than their less engaged counterparts. For a sales position, this may mean an extra $100,000 in sales. For a marketing position, it may mean an extra email campaign is generated that brings in more leads. In a customer service view, happy workers lead to quality work, happy customers, and more profit. No matter the position, productivity has a major effect on profits.
Only 12% of employees think their organization does a great job with onboarding. This is a crucial time to engage new employees as 50% of people decide if they are going to stay with a new company within their first week at work. If they have already decided against staying, they aren’t going to be engaged. They will likely be actively disengaged if they do not see a long-term relationship with the company.
Employees who are engaged view their future with the company. If your company goes through a period of trouble or layoffs, they will be more likely to stick it out. These are the times where it is important to monitor employee engagement and reward those who are engaged.
In conclusion, companies experience better productivity, customer satisfaction, and an increase in profits with engaged employees. Sprockets’ Applicant Matching System (AMS) allows you to see which job applicants will be a great cultural fit for your company, meaning they will be more engaged. Learn more about our AMS or get started today with a free account.
Read the Article, The Ultimate Guide to Employee Engagement.