A banner reading "3 Restaurants Now Offering Subscription Programs for Customers" sits in front of a Taco Bell restaurant

3 Restaurants Now Offering Subscription Programs for Customers

3 Restaurants Now Offering Subscription Programs for Customers 1016 528 Sprockets

Are you struggling to maximize sales at your fast-casual or quick-service restaurant? Consider spicing things up at your restaurant with a subscription-based incentive! Continue reading to discover which restaurants currently offer fast-food subscription programs and why it’s worth considering for your own business. Plus, find out how you can start building strong teams that will succeed and stay long-term. 

Give your customers excellent service every time by hiring the best employees. Sprockets’ hiring solution reveals what makes your top performers succeed, ultimately empowering owners and operators to make more informed hiring decisions and boost employee retention by 43%. 

 

 

1. Taco Bell’s Taco Subscription

Let’s taco ‘bout Taco Bell’s newest fast-food subscription service: The Taco Lover’s Pass! Subscribers can enjoy one FREE taco each day for 30 days when they download the Taco Bell app. The taco subscription is just $5 to $10, depending on the location. Taco-fanatics can treat themselves to seven different types of tacos, including the Crunch Taco, Crunch Taco Supreme, Soft Taco, Soft Taco Supreme, Doritos Locos Tacos, Doritos Locos Tacos Supreme, and Spicy Potato Soft Taco. Although Taco Bell’s subscription plan is currently only available in select Arizona locations, Taco Bell’s taco subscription might make its way to all 50 states. 

2. Panera: MyPanera + Coffee

Is coffee the fuel that helps your business run? You and your employees might love – and learn a thing or two – from Panera’s new monthly subscription. MyPanera + Coffee subscribers can get free, hot or iced coffee through 2021. Then, they can sip unlimited coffee in any flavor for just nine dollars a month starting January 1. To join, customers just need to create or sign-in to their MyPanera account, select their subscription plan, and order their favorite drink. They can receive free coffee every two hours via drive-thru and unlimited refills in the restaurant. Subscribers can pair their beverage with a bagel, muffin, or any breakfast item for the perfect combo (and some bonus revenue for the restaurant).

3. On the Border Mexican Grill and Cantina: Queso Club

In ques(o) you didn’t know, On The Border Mexican Grill and Cantina is offering 365 days of free queso for just one dollar. People can get their hands on free queso for a year by signing up for a Border Rewards account. Then, the next time they’re enjoying a bowl of queso in their restaurant, they can subscribe to the $1 Queso Club and enjoy an entire year’s worth of FREE QUESO. And, in case you think this is a cheesy deal, Border Rewards members also receive personalized rewards, sneak peeks to VIP events, and challenges! Subscribers earn one point for every dollar they spend in the restaurant which they can redeem for discounts on food and drinks.  

Monthly Restaurant Subscription Benefits

Of course, these restaurants aren’t the first to dabble in subscription services. Several benefits can arise from fast-food subscription programs, including:

  1. Increased Revenue: When customers visit the restaurant to retrieve their free taco or cup of coffee, they will likely purchase additional items to make it a meal. 
  2. Customer Loyalty: The brand is able to connect to their customers – both new and current – in an engaging way, increasing customer loyalty. For example, 35% of Panera’s subscribers were new customers. 
  3. Competitive Advantage: Subscriptions like Taco Bell’s taco plan can set your brand apart from competitors, especially during a labor crisis. 

Subscribe to Sprockets and Save on Costly Employee Turnover

While we aren’t giving away free queso or tacos, we are empowering restaurant owners and operators to predict applicant success and build better teams. Our AI-powered solution is trusted by top brands like Taco Bell and Chick-fil-A to reduce employee turnover by an average of 22%. Would you like to save time and money so you can allocate resources elsewhere and focus on daily operations? Check out our Guide to Employee Turnover to learn about proven strategies, including implementing Sprockets!