Alex Yeater, a former Verizon store owner turned Everbowl franchisee, shares his journey and insights on the emerging franchise category. He discusses the importance of finding an emerging brand with growth opportunities and a simple, repeatable model. Yeater emphasizes the significance of building relationships with hourly employees and creating a fun and supportive work environment. He also highlights the strategies he uses to attract and recruit younger workers, such as leveraging social media groups and connecting with local churches and youth organizations. Yeater emphasizes the value of surrounding oneself with like-minded individuals and participating in mastermind groups for personal and professional growth.