Charlie Eblen, owner of Single Tree BBQ, shares his journey from being a worker to an owner and the importance of building a team and culture. He emphasizes the need for hiring the right people who align with the company's mission and values. Charlie also discusses the challenges of scaling the business and the importance of continuous improvement. He shares his North Star, which is to become the Nike of barbecue, and his focus on delivering undeniable hospitality and the perfect plate of barbecue. Charlie's story is an inspiration for aspiring entrepreneurs and business owners.