Jorge Barragan, CEO and co-founder of The Pickler, discusses his journey in starting an indoor pickleball facility franchise. He shares how his love for the sport and the need for dedicated indoor pickleball facilities led him to create The Pickler. Barragan talks about the growth of the franchise, the staffing requirements for each location, and the importance of the club coordinator role. He also discusses the launch of Stack Athletics, a pickleball clothing company that represents the rebellious spirit of the sport. Overall, Barragan emphasizes the community and fitness aspects of pickleball and the value of providing a dedicated space for players.