In this conversation, McKell Morrison, the recruiting manager at Swig, shares insights into the brand's rapid growth, unique offerings, and the importance of employee culture. Swig specializes in 'dirty sodas' and has become a popular destination for customers seeking a fun and refreshing experience. Morrison emphasizes the company's commitment to its people and community, highlighting how social media has played a crucial role in their success. As Swig plans for future expansion, maintaining a strong culture and connection among employees remains a top priority.