Laura Varn, Vice President, People & Culture and Communications at Parkland, shares her journey from a communications role to HR and the impact of HR on company success. She emphasizes the importance of having tough conversations and addressing issues to drive positive change. Laura discusses the focus on training, coaching, and empowering managers to create a culture of communication and support for hourly workers. Parkland has implemented various initiatives, including pay on demand, flexible PTO, a podcast for drivers, and text messaging services to improve communication and engagement. They also prioritize removing bureaucracy and maintaining a drug and alcohol-free workspace.