Jonathan Weathington, CEO of Shuckin Shack, shares his journey into franchising and his passion for building a strong company culture. He emphasizes the importance of authenticity and creating a support system for small business owners. Jonathan discusses the challenges of hiring and retaining hourly workers and shares strategies his company has implemented, such as raising base pay, offering benefits, and being flexible with scheduling. He also highlights the significance of open communication and creating a path for employees to grow within the company. Jonathan's focus is on opening healthy restaurants with good people and maintaining the brand's authenticity.
