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Employee Referral Programs: Templates and Tips to Improve Your Recruitment Process

Employee Referral Programs: Templates and Tips to Improve Your Recruitment Process 1016 528 Sprockets

If you’re struggling to find high-quality applicants, you need to stop relying on external recruitment efforts and tap into an often-overlooked resource: your current employees. They often know someone who would be an excellent fit for a role you have to fill, and all you need to do is ask! Employee referral programs reduce recruitment costs, save time, and often help bring in better candidates than traditional methods. Plus, they help improve company culture and teamwork since employees recommend people they already get along with.

Find out how to begin your employee referral program with the suggestions below. Just don’t forget to check out The Essential Guide to Attracting Hourly Workers. This free guide outlines even more proven strategies to amplify your sourcing efforts with ease.

How to Create an Employee Referral Program That Works

Be Transparent About Hiring Needs

First and foremost, you have to be comfortable sharing your hiring needs with the current staff members. There’s usually no need to pick and choose who you tell — it’s typically best to establish communication with everyone at the company. That way, you maximize your reach and potential to get great applicants. You never know who has someone in their network that would be a fantastic fit for your company. A restaurant manager might have a friend looking for work as a chef and vice-versa. 

While being transparent about the position you need to fill, make sure you also clearly communicate its specific requirements. You don’t want your employees suggesting a bunch of candidates who don’t have enough experience or lack the skills necessary to perform the job, especially in technical roles. You’ll end up wasting everyone’s time — including yours. Consider drafting the job description ahead of time and sharing it internally before posting online to better inform your employees in their search.

Offer an Incentive With Clear Requirements

While many employees would simply be happy to work with one of their friends or someone they get along with well, others need an extra incentive to help with your recruitment efforts. 92% of employers with a referral program offer a monetary incentive, and the majority of them consist of a $500 bonus. Just keep the timing of the bonus in mind — not just the amount. Only 27% of those employers give the employee the bonus immediately upon hiring the applicant they referred. We recommend awarding the bonus after the new hire has been there and proven their reliability for at least 90 days.

Tip: Make the requirements as straightforward as possible for employees to earn the referral incentive. The last thing you want is one of your best employees (and the friend they referred) to complain and get disgruntled over a misunderstanding of the program.

Make the Referral Process as Simple as Possible

Also, make sure you don’t hinder referral efforts by making it a long, complex process. Nobody likes having to fill out piles of paperwork or read through extensive stipulations, especially in addition to their regular work. Try sending an email to employees with a brief overview of the job and incentive with a link to a convenient Google Form they can use to submit contact information about who they think would be a good fit. You can even make it as simple as replying to the email.

Maintain Communication With Employee

Remember to stay in contact with your current employee about how the hiring process is going, especially regarding the person they recommended. It’s not a good feeling to be left in the dark after trying to help the company and a friend. It can be as detailed as you feel comfortable with, but just make sure you let them know as soon as possible if their friend is just not a good fit for the role (but that you’re highly appreciative of your suggestion). 

Employee Referral Program Email Template

Here’s an example of an email you can send out to the company when you want to begin your employee referral program:

Hi [Employee Name],

We’re looking to expand our team, and we’d love your help finding the right person for the job. You’re an important member of the staff here at [Company], making your opinion extremely valuable to us. You’ll even get a $500 bonus if the person you refer gets hired and stays for 90 days!

Here’s the role we need to fill:

  • [Job Title]
  • [Requirements]

Please take a moment to fill out this Google Form so we can get to know the person you recommend and hopefully get you on the way to earning an extra $500!

Thank you for your help,

[Your Name]

Tip: Be sure to mention the incentive bonus in the subject line to increase the open rate!

Hire the Best Applicants Every Time

Even with an employee referral program in place, the hiring process still involves plenty of human error. If you’d like to make sure you hire the best applicants every time with pinpoint precision, there’s no better solution than Sprockets. It’s proven to predict success without you having to waste time reading resumes or conducting interviews. You’re up money even if it saves you from one bad hire — what do you have to lose?

Schedule your free, 15-minute demo today to start hiring with the platform that top brands trust.

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Two happy employees

Follow These 6 Hiring Trends to Attract Top Talent

Follow These 6 Hiring Trends to Attract Top Talent 1016 528 Sprockets

It can be overwhelming trying to keep track of hiring trends when you’re short-staffed and covering shifts to pick up the slack, but staying ahead of new trends in hiring can help you retain the best possible employees. We know you don’t have much free time, so we’ll cut right to the chase: If you want to set up your business for success — and keep it that way — consider implementing these 2022 hiring trends. 

Or, you can skip this entire blog and schedule your free, 15-minute walkthrough of the Sprockets platform, the fastest, easiest way to know which applicants are worth hiring and who will only cause you more of a headache.

 

How Do You Stay Current With Hiring Trends?

1. Connect With Applicants Before They Apply

Reaching out to candidates early on in the hiring process — even for hourly positions — benefits both the employer and job seeker. Remember, your job posting is one of millions, so it’s important to set your role apart. Social media platforms like LinkedIn are a great way to connect to potential hires. Take the time to send a brief message about your company, open positions, and why you think the person may be a good fit for your team. Applicants are more likely to apply and may choose your business over a competitor simply because you found them first.  

2. Data-Driven Recruiting 

All too often, traditional hiring methods rely on a recruiter’s intuition when choosing the perfect hire. However, this can lead to potential bias against certain types of people, whether it’s intentional or not. That’s why companies across various industries now lean on facts and data to help them make the best hiring decisions. Data-driven recruiting reduces turnover costs, increases employee productivity, and empowers hiring professionals to gain valuable insight on their process. But, how exactly do companies measure this? The answer is simple —technology. 

3. Technology

How has technology changed the hiring process? It has dramatically transformed the hourly workforce as employers now have access to a wider applicant pool. Plus, advanced solutions make the process faster and easier, so hiring professionals can focus on face-to-face operations like interviewing, onboarding, and training. During the height of the labor crisis, businesses turned to technology to compensate for their lack of employees. Owners and operators quickly realized that the right hiring solutions could help them make more informed decisions in a shorter period of time. Plus, technology has the ability to foster diversity, equity, and inclusion in the workplace. Basically, if you aren’t already using technology in your recruitment process, you’re falling behind.

1. AI Screening

More and more organizations are quickly realizing the 540-year-old resume is ineffective and time-consuming. Resumes don’t account for soft skills or an applicant’s personality, which is actually more important than direct industry experience. AI screening tools like Sprockets make it easy to see which applicants will succeed like your current top-performing employees. It’s more accurate and 37% faster than the traditional hiring process. These solutions also allow you to focus on running your business instead of stressing over which applicants will actually stay long-term.

2. Video Interviews

It’s no secret that the COVID-19 pandemic made it extremely challenging to conduct in-person interviews. To prevent falling further behind, employers turned to video interviews. This new trend (that’s surely here to stay) greatly widened the applicant pool. Employers could interview anyone – not just people that lived in their location’s city — and applicants had the flexibility to record their part of the interview on their own time. Recent research even found that video interviews are six times faster than phone ones! No wonder 86% of organizations now use virtual tech for interviews.

3. Sprockets

What would you do with three extra hours in your day? No, seriously, get three hours back in your day with our hiring solution. Sprockets uses artificial intelligence, natural language processing, and over 80 years of psychological research to instantly reveal which potential hires will perform like your best employees and stay long-term. There’s no need for resumes or even interviews. Plus, it’s trusted by top brands like Taco Bell, Chick-fil-A, and McDonald’s franchise locations to increase employee retention by 43%, on average. 

Why Tech Matters in Hiring: 2022 and Beyond

Learn how technology – like Sprockets’ AI-powered platform – is no longer optional for businesses. It’s required.

Must Have Hiring Tech E-Book
A person stressed-out on a laptop and text reading "Why Is Hiring So Hard Right Now?"

Why Is Hiring So Hard Right Now?

Why Is Hiring So Hard Right Now? 1016 528 Sprockets

The hiring process can be one of the most stressful aspects of owning and operating a business. And that was true even before the COVID-19 pandemic and national labor shortage in the US. Today, companies are struggling so much to hire and retain employees that it might feel impossible to maintain stable staffing levels. Let’s discuss some of the pains you may be facing and offer proven solutions so that you never again have to ask, “Why is hiring so hard right now?”

Common Hiring Challenges and How to Overcome Them

“I Have No Applicants”

One of the most common complaints we hear from business owners about the hiring process is that they simply can’t get anyone to apply. And, with 11.5 million job openings in the US, it’s easy to see why some people feel that way. Job seekers have so many options right now, and the competition is fierce to grab their attention. While we believe this problem can be solved by increasing employee retention and hiring the right applicants from the start (even if you only have a few to choose from), we’re happy to provide some tips on how to increase applicant flow quickly.

Offering a competitive compensation package is one of the fastest ways to get more applicants, as long as you are able to do so. Just make sure you promote this clearly in your job postings. Too many people make the mistake of waiting until the interview to discuss pay. 

Patrick O’Rahilly, the founder of FactoryFix, shares his opinion on the matter: “I suggest complete transparency from the start. In fact, pay and salary rates should ideally be on the initial job posting. We’ve seen jobs that do not post a salary or pay rate receive only about half the applicants compared to jobs that do.” 

You can also widen your potential talent pool by considering more teenagers and entry-level workers as well as retired citizens who are looking to get back into the workforce. These groups of people can be some of the most eager to learn, adapt, and help your business grow.

“I Don’t Have Time for the Hiring Process”

Time is money, which makes the lengthy hiring process costly for individuals who normally need to focus on other tasks. For instance, the general manager of a fast-food restaurant that’s already understaffed might have to cover shifts for a cashier who called out or quit. So, they’re forced to operate a register and take customers’ orders rather than look through resumes and find someone for that role they so desperately need to fill.

However, let’s pause for a moment and rethink the idea of resumes. The tradition actually dates back over 500 years to when Leonardo DaVinci wrote a letter outlining his experience to earn patronage in 1482. Businesses can’t afford to rely on such outdated practices, especially during a labor crisis. It’s time-consuming, stressful, and ineffective.

Instead, streamline your hiring process with solutions like the Sprockets platform that shows you the best applicants without the need for resumes or interviews. Users spend 37% less time on the hiring process, on average. Think about how many hours that equates to in your work life and what a difference it could make to get those hours back!

“My Employees Keep Quitting”

Employee turnover is another major reason why hiring is so hard right now. According to ADP Research Institute’s People at Work 2022: A Global Workforce View, 7 in 10 workers have considered a major career change this year. Another study found that 55% of hiring managers said retention and turnover are the top issues hurting their ability to hire staff and grow their companies. (That means turnover ranked above hiring, in general, as their No. 1 struggle!)

We spoke with our very own talent acquisition manager, Katie Tumbleston, to get her thoughts on the employee retention challenges that businesses are facing right now: 

Katie Tumbleston“We are in the midst of real change when it comes to the dynamic between employers and employees. This change is and will continue to be uncomfortable for employers as they navigate how to best retain quality employees. They need to find answers and solutions for questions such as, ‘How much flexibility do we allow for start and finish times? Should we offer a four-day workweek? How much PTO do we encourage staff to take? How do we support both entry-level and more senior workers/staff in their growth? What perks and incentives can we provide to ensure our staff stay and continue to thrive with us?’” 

It can take some time to ponder these questions and discover what’s right for your particular business, but there are a few key points to remember. First, start focusing on improving employee retention, especially when it comes to keeping your best workers. Also, make sure you keep current employees engaged with team-building activities as well as growth opportunities. More and more people are searching for meaningful careers — not dead-end hourly jobs. You can provide this to your employees, even in the fast-food industry.

Make Hiring Less Stressful With Sprockets

The fastest, easiest way to solve all of these problems is with Sprockets’ hiring platform. It reveals which applicants will succeed like your current top performers, removing the guesswork and drastically reducing the time you need to spend on the hiring process. You can even get instant alerts when Sprockets finds your ideal applicant, then reach out to set up an interview or extend an offer in seconds. It’s trusted by top brands like Chick-fil-A and is proven to improve employee retention by 43%, on average.

Schedule your free demo of Sprockets today! It only takes 15 minutes to get started, and it will save you numerous hours in the long run.

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Statue of Leonardo DaVinci

Resumes Are Outdated: It’s Time to Forget the 540-Year-Old Hiring Tradition

Resumes Are Outdated: It’s Time to Forget the 540-Year-Old Hiring Tradition 1016 528 Sprockets

One…two…three…four…five…six…seven… While you were reading for those few seconds, the average recruiter decided whether or not a job applicant was fit for their role. Is it really fair to judge someone’s ability to succeed based on a single piece of paper, in that short amount of time? 540 years ago, the answer would have been “yes. Now, two decades into the 21st century, that’s a whole different story. Continue reading as we discuss the history of the resume and current outdated resume practices. You’ll even learn how to hire the best applicant every time — without a resume or even an interview — in seconds thanks to Sprockets’ hiring solution. 

 

 

History of the Resume

The exact origin of the first resume is unknown, yet historians have substantial evidence to credit Leonardo DaVinci in 1482. He sent a handwritten letter outlining his abilities and experience for an engineering job to Ludovico Sforza. Although he did not actually get the position, his handwritten letter had a lasting impression on Sforza, who later became the Duke of Milan and commissioned DaVinci’s painting, The Last Supper. Fast forward 540 years later… why are we still following in the painter’s footsteps when we have technology at our disposal? In case you’re still not convinced, here are three more reasons why resumes are impractical

Current Concerns of Outdated Resume Practices

1. They’re Time-Consuming 

Owners and operators simply don’t have enough time to review a resume. Businesses are severely understaffed, so their eight-hour days can often turn into grueling twelve-hour ones. Some owners are even working the cash register or flipping burgers in a desperate attempt to cover for employees who don’t show. They barely have enough time to focus on their regular responsibilities. The last thing they want to do is sift through piles of paperwork. 

2. Resumes Might Contain False Information

Unfortunately, some people claim to have certain skills or experience on their resume that they actually do not have. Approximately 40% of workers have lied or stretched the truth on their resume. That number is too high to base a hiring decision solely on a resume. 

3. They Leave too Much Room for Potential Bias

The average recruiter only spends six to seven seconds on a resume. These hasty decisions often lead to first impression bias, the leading cause of hiring errors. Unfortunately, that means many resumes are ignored or thrown away simply because of the name at the top. One study even showed that minority applicants who changed certain details of their resumes to make them seem more “white” received more interviews. It doesn’t have to be this way. 

Additionally, the resume fails to provide employers with a full picture of an applicant. It does not cover one’s soft skills, which are equally, if not more important than a job seeker’s previous experience. 

Two Simple Solutions That Can Replace Resumes

1. LinkedIn

One popular option is to use LinkedIn as an online “resume.” In fact, 87% of recruiters find LinkedIn most effective when looking for potential hires. These profiles mimic traditional resumes, yet provide a more personalized touch. Job seekers can feature past experiences, skills, projects, published works, and more. LinkedIn profiles are easily skimmable and employers can filter potential hires based on certain keywords such as workplace skills or job titles. While many recruiters find LinkedIn effective, people can still lie about their skills or face potential bias.    

2. Sprockets               

Sprockets’ hiring platform, on the other hand, redeuces potential bias and increases your chances of making the right hires. You’ll spend 37% less time on the solution that predicts applicant success with pinpoint precision. Our platform eliminates the need for resumes and even interviews. It’s proven to boost employee retention by an average of 43%. In fact, top brands like Chick-fil-A and Taco Bell trust our sophisticated, yet easy-to-use technology to accurately reveal which applicants will succeed and stay long-term. 

Do’s and Don’ts of the Hiring Process

You already have the solution to your hiring challenges — it’s your top performers. Learn how to attract, hire, and retain the right workers for your business by leveraging the mental makeup of your best employees.

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Chicago city and bridge

Everything You Need to Know About the 2022 National Restaurant Association Show

Everything You Need to Know About the 2022 National Restaurant Association Show 1016 528 Sprockets

We’re less than a month away from the National Restaurant Association Restaurant, Hotel-Motel Show® in the Windy City….are you ready for it? Our Sprockstars sure are. From networking events to keynote speakers to celebrated demos, we’ll walk you through everything you can expect at the biggest show in the Western Hemisphere. 

Don’t forget to eat some of Chiago’s famous deep dish pizza and visit us at Booth #652. We’ll happily answer your questions. But why wait? Get started now by booking a brief, 15-minute demo of the easiest hiring solution that’s trusted by some of the world’s biggest foodservice brands.

 

 

Why You Should Attend the National Restaurant Association Show

This is the first National Restaurant Association Show since the COVID-19 pandemic rocked our nation. Anticipation for the Show is high as both the 2020 and 2021 shows were canceled. This year, the event will welcome attendees May 21 through 24 at the McCormick Place in Chicago, IL. Over 1,300 exhibitors and 900 product categories including food, beverage, technology, and tableware, will be featured during the four-day show. 

Plus, it’s not just restaurant owners that attend, but lodging, c-store, and retail businesses as well. Notable brands making a comeback to the National Restaurant Association Show 2022 include Chipotle, Domino’s, Starbucks, TriMark, Sodexo, Holiday Inn & Suites, IHG, Aramark, 7-Eleven, and Kwik Trip.

With representation from all 50 states and 110 countries, there’s no other place to interact with the entire foodservice industry ecosystem.”

– National Restaurant Association Show

The hype around the Show isn’t exclusive to attendees — exhibitors are equally excited: “It has the potential to be one of our best shows and generate the most leads and revenue,” says Tyler Chambers, Senior SDR Coordinator at Sprockets.

What You Can Expect at the National Restaurant Association Show

Food & Beverage Demos

Watch and learn from seasoned chefs as they whip up mouth-watering dishes right before your eyes! They’ll teach you the latest trends in food and beverage, skillful techniques, and how to tackle industry obstacles. Featured experts include internationally-renowned entrepreneur, chef, author, and TV personality, Maria Loi, as well as Cassie Sakai and Tiffany Derry. You can view the full list of speakers here.

Book Signings

Bookworms and chefs can unite after the culinary demos. Readers will have the opportunity to meet celebrity chefs like award-winning author Edward Lee and bestselling author Deborah VanTrece, and have their books signed! Attendees are welcome to bring books from home or purchase prior to or during the signing at the bookstore in the Grand Concourse.

Keynote Speakers

Hear from Alexis Ohanian, co-founder of Reddit, and Starr Marcello, deputy dean of MBA programs at University of Chicago Booth School of Business, as they explore current industry challenges and unpack the complex question: What do these disruptions mean to our industry, and how can we prepare for and embrace them?” Sub-topics include crypto currency, web 3.0, social and cultural shifts, and the future of the foodservice industry. 

Workshops

As the hospitality industry continues to navigate current challenges, experts will provide insight on complex topics so you can apply their knowledge to your own business. Participants can choose (or mix and match!) between three workshops: Ghost Kitchens & Virtual Brands: Risks, Opportunities and Execution, Navigating the Foodservice Technology Landscape, and ServSuccess Restaurant Leader Workshops. 

Kitchen Innovations (KI) Awards 

The Show has not one, not two, but three years worth of KI awards to hand out in 2022. This will be the largest showroom in over 100 years. Discover the best equipment for your business that focuses on automation and sustainability while generating industry growth. 

Industry Night Out

Last, but not least, as part of their Project Beverage plan, attendees are invited to Industry Night Out. Party on Offshore — the largest rooftop in the nation — enjoy some of the best views of Chicago, watch mixology demos, and mingle with foodservice industry professionals. You never know, some of the best business deals happen while sipping on cocktails and appetizers.

Stop Stressing About Hiring and Start Focusing on Daily Operations

Enough is enough; it’s time to end your hiring nightmare. Say goodbye to pointless interviews and no-call-no-shows when you hire with Sprockets. Our solution empowers owners and operators to predict applicant success without resumes or even interviews! The platform reveals who will mesh well with your team and stay long-term. It’s proven to work and trusted by top brands like Domino’s, Chick-fil-A, and Taco Bell to increase employee retention by 43%, on average.

 

A hotel receptionist and text reading "This Simple Strategy Helps Hotels Compete With Airbnb"

This Simple Strategy Helps Hotels Compete With Airbnb

This Simple Strategy Helps Hotels Compete With Airbnb 1016 528 Sprockets

Airbnb has drastically changed the landscape of the lodging industry since 2008. It now boasts over five million listings (more rooms for rent than any hotel chain), with hosts attracting over 500 million guests annually. The rental company shows no sign of slowing down, worrying hotel owners and managers around the globe. However, there’s nothing wrong with some competition. It can be a catalyst for positive change, and we’ll gladly guide you through it. Discover how hotels can compete with Airbnb by following the strategies outlined below.

Of course, any successful business needs a foundation of fantastic employees. The first thing you should do to compete with Airbnb is to hire more applicants like your current top performers. It’s easy with Sprockets, a hiring platform that top brands trust to build a strong, cohesive staff that stays long-term. It’s proven to boost employee retention by 43%!

How Can Hotels Compete With Airbnb?

Understand Airbnb’s Impact on the Hotel Industry

Aside from the sheer number of lodging options available to potential guests now, Airbnb has had a profound impact on the hotel industry and travel trends. It has made unique experiences just a few clicks away. People can stay in anything from a treehouse in Alabama to an igloo in Alaska with stunning views of the Northern Lights. This trend is compounded by the fact that younger generations, including Millennials and Gen-Zers, value memorable experiences more than ever before. Ultimately, Airbnb has become their preferred choice when it comes to travel.

Hotels vs. Airbnb: Play to Your Strengths

While travelers choose Airbnb for its unique properties at reasonable prices, hotels have their own advantages. For instance, many business travelers still prefer to stay at hotels, especially those with their desired amenities and a convenient location near restaurants and convention centers. Hotel guests also enjoy daily housekeeping, complimentary breakfast, room service, workout facilities, and more. They may even get access to spa services, depending on your hotel. 

Set Yourself Apart With Top-Tier Service

According to a report by Deloitte, “Hoteliers need to turbocharge the guest experience and tune into their needs to drive loyalty and increase repeat business.” Take advantage of the fact that you can offer guests amenities and services that Airbnb properties lack. Do this by promoting them on your website, OTAs, and especially your Airbnb listing if you choose to advertise on their platform. Just make sure you deliver on the value you promise guests. A positive guest experience often makes the difference between a repeat booking and a negative review that could damage your reputation.

Maximize Your Chance of Success With Sprockets

Hotels have that “human element” that sets them apart from Airbnb rentals, but you need a staff full of five-star employees to deliver a five-star experience. It’s easier than you think. Simply hire more applicants like your current top performers using Sprockets’ hiring platform. It predicts success with pinpoint precision, enabling you to make the best hiring decisions and provide incredible guest experiences that will turn visitors into repeat customers — and inspire them to leave glowing reviews online!

Get a free, 15-minute demo to start hiring the best hotel staff so you can compete with Airbnb.

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A hotel receptionist and text reading "Hotel Industry Trends in 2022: What You Need to Know"

Hotel Industry Trends in 2022: What You Need to Know

Hotel Industry Trends in 2022: What You Need to Know 1016 528 Sprockets

Staying ahead of trends is the key to success in a competitive industry like hospitality. It could mean the difference between guests choosing your hotel over a competitor, and on a larger scale, it determines the level of success you can achieve. Make your business the best it can be — and help it stay that way by keeping a keen eye on these hotel industry trends.

One of the top hospitality trends of 2022 is not a positive one, but it can be turned around. We’re talking about the rapidly increasing struggle to attract applicants. Luckily, there’s a free guide that can help: 4 Steps to Reduce Your Reliance on Applicant Flow. You’ll discover how to overcome the labor shortage with ease!

Top 3 Hotel Industry Trends

The Rise of Technology

Unless you own a romantic bed and breakfast in the mountains where the sole purpose is for guests to leave the world behind, then you need to stay ahead of hotel technology trends. And it’s much more than simply offering free Wi-Fi. You need to go above and beyond with technology that creates a top-notch guest experience and sets you apart from competitors. Consider putting Amazon Alexas in every room, offering keyless entry via an app, and adding virtual tours to your website so potential guests can look before they book.

All of your technology doesn’t have to focus on the guest experience, though. Recent innovations can make your life easier, as well, like AI-powered revenue management systems and convenient employee scheduling tools. There’s even a hiring platform that predicts applicant success, empowering you to find the right fit for your hotel and boost employee retention by an average of 43%!

A Greater Focus on Sustainability

87% of travelers want to travel sustainably, and 68% of clients actively seek eco-friendly hotels. So, it’s no longer optional to implement eco-friendly initiatives at your hotel. You must consider sustainable practices if you want to attract the most guests and maximize occupancy. 

There’s a wide variety of green practices you can try, from putting environmentally friendly amenities in bathrooms to installing solar panels on your roof. It can even be as simple as choosing cleaning products that don’t contain any harmful chemicals.

The Growing Popularity of “Bleisure” Trips

Millennials tend to value experiences more than tangible possessions, which might contribute to the recent increase in “bleisure” trips. Essentially, people are extending business trips so that they can stay for a bit longer and enjoy destinations without the stress of work. These “mini-vacations” often involve them bringing friends or family members along. 

Take advantage of this trend by promoting how your hotel can be the best of both worlds. You can advertise conference rooms, workspaces, desks, and your convenient location to business-travel hotspots. Then, you can tie it all together by mentioning how it’s the perfect place to relax with luxurious accommodations and tourist attractions nearby.

Is Your Retention Trending Downward?

One trend that we hate to see is a decrease in hotel employee retention. While some hoteliers simply accept it as part of doing business in the hospitality industry, others solve the problem with Sprockets. Our staffing solution is proven to reduce costly turnover by helping you make the best hiring decisions every time. It reveals which applicants will succeed and stay long-term like your best workers, improving employee retention by an average of 43%!

Get your free, 15-minute demo to quickly stabilize staffing levels at your hotel.

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Hotel staff tends to hotel garden

How Hoteliers and Guests Can Reap the Benefits of Hotel Sustainability

How Hoteliers and Guests Can Reap the Benefits of Hotel Sustainability 1016 528 Sprockets

Suppose a guest asked you how your hotel is positively contributing to the environment and  what green practices your brand currently follows. What would you say? It’s important to not only be prepared to answer these types of questions, but to have sustainable practices in place as 73% of U.S. travelers believe sustainable travel is now “vital.” Take a look at these sustainable ideas so you can reduce your hotel’s carbon footprint and attract more travelers. 

Of course, hotel sustainability starts with employees who truly care about bettering the environment. Find more passionate, driven individuals that will succeed and stay long-term with this hiring solution that’s proven to increase staff retention by 43%, on average. 

 

 

What Is Hotel Sustainability? 

“Going green” is much more than a marketing strategy or trendy buzzword. Sustainable hotels are eco-friendly lodging businesses that truly make an effort to reduce their energy, water usage, and waste to benefit the environment.

Why Is Hotel Sustainability Important? 

Since the pandemic, sustainable hotels are more important than ever to travelers. When stopping to rest at a hotel, resort, or motel, 48% of travelers are frustrated when they discover the business fails to follow green practices such as recycling or composting. Additionally, 67% of guests would actually spend more money if it would “reduce the environmental impact of their stay.” Your guests have spoken — it’s time to implement eco-friendly concepts at your hotel.

Sustainable Hotel Ideas and Solutions

1. Encourage Staff and Guests to Recycle

This one may seem obvious, but you’d be surprised how many hotels aren’t already recycling. 14 million tons of plastic are dumped into our oceans every year. Reduce the amount of waste that gets thrown into landfills (that inevitably ends up in the ocean) by recycling as much as possible. Encourage guests to do so by placing small recycling bins in common areas, outside the building, and small ones inside every guest room.

2. Try Composting 

Does your hotel or resort offer a complimentary breakfast or meal? If so, composting will be a piece of cake. Hang a “Compost” sign near the trash and recycling bins. Guests can add banana peels, fruit cores, egg shells, and any other compost-friendly materials. Composting improves plant growth, reduces water runoff, locks in minerals and nutrients, and helps control soil erosion. You can even mix your compost into the soil of your hotel garden or around the landscape perimeter. 

3. Buy Food Locally and Start a Hotel Garden

When people travel, they want an authentic experience. What better way to show the taste of your location than by sourcing all your food and beverages from local farms and grocery stores? For example, say your hotel is located in Door County, Wisconsin. You could showcase the town’s famous cherries, cheese, and wine. Or, if you really want to get your hands dirty, consider planting a garden at your hotel, providing your guests with fresh fruits and vegetables. This sustainable practice reduces greenhouse gas and fossil fuel emissions because food trucks aren’t traveling thousands of miles to your hotel. You’ll save money on shipping costs and the food will be fresher (and healthier) for your guests.

4. Implement Biodegradable Straws

Even small changes like this can have a big impact. InterContinental Hotels Group (IHG) and Marriott International eliminated plastic straws from their locations worldwide, removing about 1 billion plastic straws from the oceans and landfills. IHG CEO, Keith Barr, stated, “There is always more we can do to minimize waste, but the work we’re doing to reduce single-use plastic is a powerful example of how we can come together with guests, owners and colleagues to drive positive change.” 

5. Place Occupancy-Based Sensors in Every Hotel Room

These sensors are an energy conservation technology that can easily be placed in hotel rooms. They’re able to detect when a room is unoccupied and shut off the power. It’s a plus for eco-friendly guests because they can relax without having to worry about wasting energy (or turning lights on and off). Occupancy-based sensors also benefit hoteliers because they dramatically reduce hotel energy cost per room. 

6. Switch to LED Lighting 

Energy-efficient LED lights are a growing technology in the hotel industry. Why? They save up to 20 to 25% of energy compared to traditional, iridescent lighting. LED lights even last longer, saving you time and money you would normally spend on high electric costs.

7. Add More Houseplants to Your Common Areas

Not only are live plants aesthetically pleasing and relaxing, but the right ones can purify your air through photosynthesis. The process converts the carbon dioxide we breathe out into oxygen. Plus, houseplants clean your air, removing harmful toxins. Especially during a pandemic, adding live plants to your lobby, guest rooms, and other areas of your hotel will positively impact the environment and enhance your guests’ experience.

8. Go Paperless With an Automated Hiring Process

Say goodbye to piles of paperwork when you transform your hiring process with Sprockets! Our Applicant Matching System empowers hoteliers to predict applicant success before the interview and without a resume. How is this possible? The process is simple — your current top performers answer three brief questions and receive a Fit Score out of ten. Their scores will then be used as a benchmark to predict the success of incoming applicants who take the same survey. It’s proven to work and trusted by top brands like Taco Bell to increase employee retention by 43%, on average. In fact, we’re so confident in the accuracy of our solution that we hire and retain our own team members with Sprockets.

Hotel guest holding a smart phone

The Essential Guide to Hotel Technology

The Essential Guide to Hotel Technology 1016 528 Sprockets

Nearly 4 million hospitality jobs were lost in 2020 due to the COVID-19 pandemic, according to the American Hospitality and Lodging Association. As the hospitality industry recovers from recent hardships, it’s time to take a closer look at your hotel technology. We know finding the right solution for your hotel can be a challenge. It might not even be on your current list of to-do’s. That’s why we’ve compiled a list of lodging tech essentials to ensure a positive, exceptional experience for your guests and a profitable, stress-free environment for you. We’ll even tell you about a hiring solution that is proven to boost staff retention by 43%.

 

 

Benefits of Technology in the Hotel Industry

Hotel technology optimizes daily operations to ensure your business runs smoothly. Before we dive into which tools are right for you, here are some of the many benefits of implementing hotel technology. 

  • Save Time and Money 
  • Predict Hotel Industry Trends
  • Improve Sustainability Practices
  • Create a More Enjoyable Guest Experience
  • Boost Hotel Staff Retention 
  • Increase Hotel Revenue

Current Technology Solutions in the Hospitality Industry

Artificial Intelligence (AI)

According to Hotel Technology News, artificial intelligence in the hotel industry is “imperative in order to stay in business.” In the last four years, AI has grown by 270%. However, when it comes to AI hospitality, there are some common misconceptions. 

AI is not meant to replace employees. Rather, it allows hotel staff to spend more time on everyday tasks. Although there are a plethora of examples of artificial intelligence in the hotel industry, we narrowed it down to three useful ones:   

  • Revenue Management System: Supercharge your revenue with this AI pricing decision tool. “The speed and complexity of the pricing decisions are unmatched by the most seasoned revenue manager.” Hotels large and small have seen dramatic results, with top brands reporting an increase in annual revenue by millions of dollars and smaller ones reporting a 15% “sales lift.”

 

  • Smart Hotels: Smartphones, smart homes, smart… hotels? Yup, that’s right. These tech-savvy hotels are mostly automated through the Internet of Things (IoT) for the benefit of guests and owners. From Amazon Echo devices in guests’ hotel rooms to apps that allow guests to check in and control the entirety of their stay, smart hotels could be the future of the lodging industry. 

 

  • Sprockets: Imagine what you could do if you could clone your best hotel employee. The possibilities are endless with Sprockets, a hiring platform that predicts which applicants will succeed like your current top performers. Our solution empowers hoteliers to build strong, cohesive staff that will go above and beyond for their guests and stay long-term. Forget sifting through piles of paperwork and wasting time with bad interviews — Sprockets is proven to reduce time spent on the hiring process by 37%, on average.

 

Sustainable Solutions

Reduce your hotel’s carbon footprint, improve energy efficiency, and attract more travelers with green tools like occupancy-based sensors — climate activists, Millennials, and Gen-Z guests will thank you. In fact, a recent study found that Gen-Zers will lead travel spending in 2022, so it’s important to take their ideals into account. Plus, 67% of all guests would spend a little more to help “reduce the environmental impact of their stay.” 

 

  • Occupancy-Based Sensors: These sensors are placed in hotel rooms and are triggered by motion. They’re able to detect when a room is unoccupied and shut off the power to save energy. In other words, occupancy-based sensors dramatically reduce hotel energy cost per room.

 

  • LED Lighting: Did you know that energy-efficient LED lights save up to 20-25% of energy compared to traditional lighting? Oh, and they even last longer, saving you time (no more replacing light bulbs every month!) and money you would spend on electric costs. No wonder LED lights are a growing technology in the hotel industry.

Why Your Hiring Process Is Broken and How to Fix It

Relax just like your guests and let us tidy up your hiring challenges. If you’ve made it this far but are still stressing over hiring challenges, check out our free guide: Why Your Hiring Process is Broken and How to Fix It. Learn how to attract, hire, and retain the right workers for your hotel by leveraging the mental makeup of your best staff members.

Hiring Guide Mockup
Hotel workers and guests with text reading "Quickly Learn How to Improve Hotel Revenue"

Quickly Learn How to Improve Hotel Revenue

Quickly Learn How to Improve Hotel Revenue 1016 528 Sprockets

It’s no secret that hospitality is one of the industries that was hit hardest by the COVID-19 pandemic. Thousands of people lost their jobs, and many businesses were forced to close their doors. Travel is also not expected to return to pre-pandemic levels until 2024, according to a report by the American Hotel & Lodging Association. However, it’s still possible to stay afloat — even thrive — despite the pandemic and labor crisis. This simple guide on how to improve hotel revenue will help you fill those empty rooms and find success during challenging times.

First, ask yourself is whether or not your current challenges stem from staffing struggles. If the answer is yes, you can skip this whole guide and quickly solve the issue with Sprockets. Our hiring platform reveals which applicants are the right fit for your hotel, making it easy to improve the guest experience, loyalty, reputation, and bookings.

How to Improve Hotel Revenue — Simplified

Track Key Metrics

You won’t be able to identify areas for improvement if you don’t keep track of hotel revenue metrics. Here are a few of the numbers you should keep a close eye on:

  • Occupancy Rate
  • Average Daily Rate
  • Average Length of Stay
  • Revenue per Available Room

The last one, commonly referred to as RevPAR, is arguable the most important indicator of success. There are two ways to measure this: divide room revenue by the total number of available rooms or multiply your average room rate by the occupancy rate.

Also, calculating hotel profit margin can be easily accomplished by dividing net profit (total revenue after subtracting expenses) by total revenue. This should give you a decimal value that you can multiply by 100 to find your profit margin as a percentage.

Promote Direct Bookings

It’s a common practice to promote your hotel via online travel agencies (OTAs), like Expedia and TripAdvisor, but fees from advertisements and commissions can cut into your revenue. While we’re not suggesting you abandon all OTAs, it’s a good idea to try driving more direct bookings. 

You can do this by getting the word out to potential guests about the value they get from booking directly on your website. Often, hoteliers advertise how visitors get the most up-to-date information on availability, access to exclusive specials and add-ons, and even the benefit of establishing direct communication for enhanced service. 

Of course, make sure your direct booking process is user-friendly and convenient since that’s one of the main reasons why so many people use OTAs to book trips.

Hire the Best Applicants

It can cost upwards of $5,000 to replace a single staff member, according to a study by Cornell University’s Center for Hospitality Research. That’s why you must keep an eye on your hotel labor costs. Specifically, make sure you hire the right applicants every time to avoid costly employee turnover. It’s not only possible — it’s easy with Sprockets’ hiring platform that’s proven to improve 90-day employee retention by 43%, on average.

Staff Smarter With Sprockets

One sure-fire way to reduce hotel operating costs and improve your profit margin is by hiring applicants who will succeed and stay long-term. Sprockets helps you do this by revealing which potential hires share personality traits with your current top performers. The user-friendly dashboard even assigns all incoming applicants with “fit scores” from one to ten, making it simple to select the ideal candidate. You’ll build a strong, cohesive staff that will stay long-term and provide the top-notch guest experience that drives loyalty and additional revenue.

Get a free, 15-minute demo now to start building a high-performance hotel staff.

A hotel worker and a list of personality traits